Marketing Assistant

Starting at $18.00 an hour

Job Summary: The Marketing Assistant plays a key role in increasing awareness of Red Cedar Glen through various sales and marketing strategies. This position supports community outreach, marketing initiatives, and event coordination with the goal of maintaining budgeted levels of occupancy. The ideal candidate is detail-oriented, creative, and possesses strong communication and organizational skills.

Key Responsibilities:

• Market the community to prospective residents and their families through phone calls, personal written communications, and in-home visits or presentations.
• Assist in planning and conducting sales and marketing presentations, providing tours of the community as part of a strategic sales initiative.
• Support the development of ads, newsletters, and other advertising and public relations materials, including working with media outlets on interviews and press releases.
• Manage social media accounts by scheduling posts, engaging with followers, and monitoring analytics to enhance brand awareness.
• Plan and execute community events, open houses, and networking activities to generate leads and build relationships.
• Assist with business development by partnering with external agencies to promote the community through public awareness campaigns and outreach programs.
• Participate in external networking groups (such as civic organizations, business groups, and boards) to increase community visibility.
• Implement referral networking strategies to attract potential residents.
• Assist with email marketing campaigns, tracking performance and optimizing engagement.
• Maintain an organized database of leads, prospects, and referral sources within the prospect tracking system.
• Generate and provide weekly and monthly reports on marketing efforts, occupancy rates, and lead conversions.
• Demonstrate positive resident relations and maintain a professional attitude at all times.
• Continue to develop job-related knowledge and skills by participating in training and professional development opportunities.

Qualifications & Skills:

• Associate’s or Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• At least two (2) years of experience in marketing, sales support, or administrative roles preferred.
• Valid state driver’s license (and liability insurance) required for occasional marketing travel.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with social media platforms.
• Knowledge of graphic design tools (Canva, Adobe Creative Suite) is a plus.
• Strong organizational skills with attention to detail.
• Excellent verbal and written communication, interpersonal, and public speaking skills.
• Ability to work independently and collaboratively in a team environment.
• Passion for working with seniors and a commitment to promoting a positive community image.

Benefits:

• Competitive salary based on experience.
• Health, dental, and vision insurance options.
• Paid time off and holidays.
• Professional development and growth opportunities.
• A supportive and engaging work environment.