What are the responsibilities and job description for the Digital Marketer position at Red Dress Marketing?
Company Overview
Red Dress Marketing is a full-service digital marketing agency based in Appalachia, dedicated to helping clients achieve their branding and lead generation goals. With a focus on innovative advertising campaigns, web design, and advanced CRM solutions, we are committed to delivering measurable results and enhancing our clients' online presence.
Summary
We are looking for a Digital Marketer to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
- Changing and optimizing ad campaigns
- Reading and interpreting ad analytics
- Problem solving campaign performance issues
- Checking through and changing out ad settings
- Proficiency in Google analytics would be preferred
- Detailed and analytically driven
- "A numbers person"
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Will become Facebook Meta Blueprint Certified within 3 months of being hired.
- Will become Google Certified within 3 months of being hired.
- Applicant will be responsible for creating and managing our clients’ various Facebook advertising campaigns.
- Track and analyze the performance of media buys to effectively acquiring customers at acceptable KPIs.
- Serve as paid social expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives
- Communicate with client via phone and email
- Manage client accounts by analyzing marketing data to extract valuable insights and trends that improve performance and ROI.
- Develop strategic recommendations tailored to client goals, leveraging advanced digital marketing tools.
- Collaborate with cross-functional teams, including creative, content, and technical departments, to execute cohesive marketing strategies.
- Prepare detailed reports and presentations to clearly communicate findings and strategic advice to clients monthly
- Allocate budgets correctly to maximize client goals
- Understanding client marketing goals
- Identify opportunities for client growth and innovation through strategic data analysis.
- Making suggestions for campaigns to improve campaign performance.
Skills
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media and Google Adwords
- Analytical mindset and critical thinking
- Clear and effective communication skills
Qualifications
If you're ready to make an impact in the digital marketing landscape and help our clients shine online, we invite you to apply today at Red Dress Marketing!
Job Type: Full-time
Pay: $31,200.00 - $52,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Parental leave
Schedule:
- Monday to Friday
- No nights
- No weekends
Work Location: Hybrid remote in Ashland, KY 41101
Salary : $31,200 - $52,000