Marketing Communications Manager

Job Details

Description

JOB SUMMARY

The marketing and communications manager is responsible for meeting the strategic and operational goals of Red Hawk Resort Casino. The overall purpose of the position is to oversee the development and implementation of marketing strategy and digital communication for Red Hawk. This position will assume the role of the in-house expert in developing external communications for Red Hawk Resort Casino. This position will also be responsible for using print, web, social media, text, email, google advertising and in person events to increase brand awareness. This position reports to the VP of Marketing and works closely with high levels of leadership across departments on various communication and marketing projects.

Duties And Responsibilities

• Work closely with Red Hawk leadership team to develop communication and marketing strategy
• Create and execute digital campaigns including email, social, SEM and SEO
• Foster and build strong collaboration with agencies on digital marketing strategy
• Collaborates closely with internal departments to generate offers, promotions and creative assets for digital campaigns
• Research and produce valuable and engaging content for cross-channel campaigns
• Manages digital marketing calendar to ensure leadership is informed and deadlines are met
• Manages digital marketing budget to ensure positive ROI
• Develops and tracks performance against established goals regularly and makes recommendations based on results
• Communicate with internal departments to maintain timely and accurate updates to web and social networks
• Manage and maintain all web sites and social pages and provide customer support for social networks
• Deploy successful marketing campaigns and assist development from ideation to execution
• Responsible for managing the Digital Marketing Specialist including hiring, scheduling, coaching and counseling
• Establish and oversee the execution of the companywide digital strategy, implement innovative and effective marketing campaigns particularly for social media
• Measure and report on campaign performance against established goals
• Research and produce valuable and engaging content for cross-channel campaigns
• Oversee the accuracy and timeliness of marketing campaigns and look for opportunities for process improvement
• Participate in planning and management of events and promotions
• Performs all other duties as assigned.
  
  

Skills Required

• Work closely with Red Hawk leadership team to develop communication and marketing strategy
• Create and execute digital campaigns including email, social, SEM and SEO
• Foster and build strong collaboration with agencies on digital marketing strategy
• Collaborates closely with internal departments to generate offers, promotions and creative assets for digital campaigns
• Research and produce valuable and engaging content for cross-channel campaigns
• Manages digital marketing calendar to ensure leadership is informed and deadlines are met
• Manages digital marketing budget to ensure positive ROI
• Develops and tracks performance against established goals regularly and makes recommendations based on results
• Communicate with internal departments to maintain timely and accurate updates to web and social networks
• Manage and maintain all web sites and social pages and provide customer support for social networks
• Deploy successful marketing campaigns and assist development from ideation to execution
• Responsible for managing the Digital Marketing Specialist including hiring, scheduling, coaching and counseling
• Establish and oversee the execution of the companywide digital strategy, implement innovative and effective marketing campaigns particularly for social media
• Measure and report on campaign performance against established goals
• Research and produce valuable and engaging content for cross-channel campaigns
• Oversee the accuracy and timeliness of marketing campaigns and look for opportunities for process improvement
• Participate in planning and management of events and promotions
• Performs all other duties as assigned.
  
  

Qualification Requirements

• Bachelor’s degree in marketing, communications, journalism or other related field preferred or equivalent related experience.
• 3 years’ experience in a digital marketing role including email, mobile, digital advertising, social media marketing required.
• Previous marketing, communications, agency experience required.
• Previous casino/hotel experience a plus.