What are the responsibilities and job description for the Media Planner Job at Red House Communications in Pittsburgh position at Red House Communications?

Job Description

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively plans and executes integrated audience communication strategies. This position requires a deep and thorough understanding of the current media landscape, including all digital and traditional media vehicles and tactics. It’s essential that candidates possess experience managing self-service paid media platforms (i.e. Google AdWords, Facebook, Twitter, Snapchat, etc.) and should also have experience planning / purchasing media on traditional media channels (i.e. Outdoor, Print, Radio, TV). Candidates must possess 3-5 years of prior advertising agency experience. This position reports to the Vice President, Director of Media. If you match the description below, email your resume and cover letter to pbaird@redhousecom.com.

Primary Responsibilities :

Develop integrated media strategies and plans for agency clients
Interact with the VP / Director of Media, Associate Media Director, and Account Director to strategize and problem solve communication challenges
Possess a solid understanding of the external business and market dynamics of assigned clients
Negotiate and execute media buys for agency clients
Work closely with Account Executives to schedule and monitor all projects
Foster strong working relationships with third-party media vendors
Develop comprehensive media performance reports in conjunction with the Associate Director of Analytics

Routine Tasks :

Produce integrated media plans that include digital and traditional tactics

Contact media vendors for proposals and estimates

Purchase paid media from media vendors in a cost-effective and sustainable manner

Manage self-service media buying platforms across multiple clients

Make budget adjustments and optimizations in real-time

Develop media performance reports that tie back to client marketing goals

Work effectively across internal creative, account, analytics, finance, and production departments

Effectively handle multiple assignments simultaneously

Manage challenging situations both internally and with the client

Skills Required :

Demonstrated complete understanding of :

Advertising and marketing strategies

Advanced analytics and media reporting

Mass media tactics and landscape

Sales and direct response strategies

Self-service digital media platforms

Media vendors in the Pittsburgh, Baltimore, Washington DC, Erie, Johnstown-Altoona-State College, Harrisburg, Wilkes-Barre Scranton and Philadelphia markets

Digital and social media best practices

Speaking and presentation skills

The Ideal Candidate :

Is an innovative thinker who embraces challenges

Is self-motivated with a positive attitude and strong communications skills

Possesses the ability to manage multiple simultaneous projects

Has above-average organizational and time management skills.

Is versed in fundamental media planning and buying concepts

Has experience managing self-service media buying platforms

Is looking for a place to work that is busy, fast-paced, and high energy

Salary and Benefits :

The salary for this role is between $50,000 and $60,000 annually depending on the experience and capabilities of individual candidates. Red House offers a spectrum of competitive benefits including but not limited to : Health, Vision, Dental, 401K, disability, Flexible Health Spending Accounts, hybrid work-from-home / work-from-the-office policy, and others.

Company Description

Red House Communications is, first and foremost, a consumer advertising agency that is strategically driven and creatively centered, attacking our clients’ challenges with a wide range of ideas and executions. Since 1993, we have created and launched thousands of successful, integrated brand campaigns that inspire people to positive action.

Company Description

Salary : $50,000 - $60,000

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Media Planner Job at Red House Communications in Pittsburgh

What are the responsibilities and job description for the Media Planner Job at Red House Communications in Pittsburgh position at Red House Communications?

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