What are the responsibilities and job description for the VP Marketing position at Red Rocks Credit Union?
Job Description
Job Description
Join Red Rocks Credit Union and enjoy an awesome culture and an overall great place to work. As a Red Rocker, you can expect a rich wellness benefits package that aligns with our core values. This includes :
Flexible Paid Time Off
Fortune 500 Health Medical Plans - We offer comprehensive medical plans
11 Paid Holidays
Mental Health Days - We prioritize your well-being by providing two mental health days annually.
Birthday PTO
Paid Volunteer Time
Employee Loan Discount - 2% employee loan discount on all loan product types including fixed-rate loan, HELOC's, credit cards, and lines of credit.
401k Employer Match - Enjoy a 100% match on your first 3% and 50% match on your next 2% with no vesting period
Milestone Bonuses - Celebrate life's milestones with a $1,000 award
Work from Home Opportunities
Employee Referral Program - Earn up to $5,000 per referral
Tuition Reimbursement - Receive $1,500 annually for furthering your education
Career Pathing - a plan that provides clarity for your growth and development
A career at Red Rocks CU is an opportunity for immediate impact and embarking on a path to enriching livesTM, including your own and those in our community. Our culture is fueled by our Core Values; Relentless Care for Others, Doing the Right Thing and Doing It Well, and Engaged Collaboration. We're committed to helping you uncover your purpose and empowering you to turn dreams into realities for our members, Red Rockers, and the community. At Red Rocks CU, we extend beyond traditional banking to assist our members in seizing opportunities and building a brighter financial future that spans a lifetime.
Essential Functions :
Designs, implements, and monitors efficient marketing technologies including marketing automation.
Makes recommendations on pricing, placement, and products to increase market share in line with business objectives.
Leverages data to propose, develop, implement, and report on key marketing actions.
Manages and ensures consistency of the brand in all communications and advertising, including the digital journey.
Leads development, evaluations, and reporting on traditional and digital marketing efforts, ensuring consistent and optimized experience across the member journey as well as return on investment.
Collaborates closely with a variety of agencies, media partners and cross-functional teams in driving business objectives.
Recruits, interviews, hires, and develops marketing and business development staff in alignment with organizational policies and procedures. Expects and enables team members to support the work of peers.
Oversees and manages department resources and budget; optimize efficiency, effectiveness, and sufficiency of department spend / investments. Prepare and communicate regular reporting with key stakeholders.
Establishes and ensures compliance with applicable regulations, departmental operational processes and policies that are compliant, and efficient, including data security.
Desired Performance Competencies :
Continuous Improvement
Communication
Emotional Intelligence Essentials
Aligning Performance for Success
Creating a Culture of Trust
Customer Focus
Strategic Planning
Business / Functional / Technical
Experience :
At least 5 years of industry-related experience including five years in management required.
Bachelor's degree in industry-related field required; MBA or Masters degree preferred.
Motivating or influencing others is a material part of the job. Outside contacts become important and fostering sound relationships with other entities (companies and / or individuals) becomes necessary and often requires the ability to influence and / or sell ideas or services to others. The role requires a significant level of trust or diplomacy.
Excellent verbal and written communication skills.
Extensive knowledge of the principles, procedures, and best practices in the industry.
Aligns team performance with business strategies and objectives.
Keep a pulse on the job market with advanced job matching technology.
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