Brand Marketing Specialist

Company Description

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

The targeted hiring range for this full-time position is $53,200 - $71,800 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

Job Description

The primary responsibility of this role is to support the execution of the brand and product marketing initiatives across the Red Wing Portfolio (Work, Heritage, B2B Industrial, Irish Setter). This role will be responsible for bringing tactics to life across multiple marketing channels, ensuring alignment with strategic objectives, and maximizing the impact of marketing campaigns.

Essential Duties and Responsibilities :

Plan, execute, and measure brand and product marketing campaigns that support overall business objectives.

Build and maintain the annual marketing calendar based on the defined strategic annual brand plans.

Support project planning meetings to keep the broader cross-functional team informed of project status and changes in a timely and accurate manner. Ensure that affected cross-functional teams are involved and informed at the right time throughout the project process, in partnership with the Marketing Operations team.

Collaborate cross-functionally to efficiently utilize organizational capabilities and maximize marketing impact. Work closely with teams such as .com, operations, product creation, and marketing (creative, media, etc.) to execute integrated marketing campaigns.

Support internal partners and external agencies in the creation and delivery of marketing assets, including but not limited to social media and email marketing campaigns, videos, web / digital tools, and other brand and product marketing efforts.

Collect project data, hindsight information, and competitive analysis across marketing channels to optimize the effectiveness and efficiency of marketing initiatives, improving return on investment.

Process marketing vendor invoices and track expenditures against the annual brand budgets.

Qualifications

MINIMUM EDUCATION AND YEARS OF EXPERIENCE :

Bachelor's degree ( from four-year college or university in Business, Marketing or a related area of study and 2-3 years of marketing responsibilities; or equivalent combination of education and experience. Proven experience as a coordinator or specialist role in a brand, or channel of Marketing is required.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES :

• Self-motivated and solution-oriented; ability to take on projects with some ambiguity.
• Exceptional interpersonal skills; adept at successfully integrating internal and external resources within a highly matrixed environment.
• Ability to project manage to meet deadlines while delivering quality results.
• Demonstrated experience in facilitating cross-functional marketing efforts
• Experiences with digital channel marketing program and content development
• Exceptional written, oral, and interpersonal skills.
• Organized with high attention to detail
• Demonstrated ability to keep up-to-date on consumer trends and behaviors

Additional Information

WORK ENVIRONMENT :

HyFlex Environment : Time is split between office and remote work

Occasional travel required

Red Wing Shoes is an Equal Opportunity Employer .

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities.

Individuals with disabilities needing assistance in completing an application may contact or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR

Salary : $53,200 - $71,800