What are the responsibilities and job description for the Marketing & Content Strategist position at RedMane Technology?
Job Description
RedMane Technology LLC is an application software consulting and systems integration company based in Chicago. We deliver software solutions for our clients throughout the United States and Canada by means of building new applications, implementing cloud and packaged systems, and / or modernizing legacy systems.
RedMane has earned an exemplary service reputation that prioritizes a highly collaborative culture. Our primary objective is to ensure the solutions we design and implement meet or exceed the needs of our clients for their mission critical systems.
The diverse and passionate teams within RedMane address complex, real-world challenges. Technology is just our tool.
Position Summary
We are seeking a highly motivated and creative Marketing & Content Strategist to join our growing team. In this role, you will be responsible for developing and executing compelling content strategies that align with our business objectives and drive meaningful engagement with our target audience. You will play a critical role in shaping our brand narrative across various channels, including but not limited to : website, blog, social media, email, and video.
Key Responsibilities :
Content Strategy & Execution :
- Develop and implement a comprehensive content strategy that supports business goals, including lead generation, brand awareness, and thought leadership. Responsible for evergreen content, funnel content, email marketing, lead magnets, SEO, blogs, website mapping, etc., all within the context of broader campaign concepts.
- Create and maintain a content calendar, collaborating with cross-functional teams (Sales, Marketing, Delivery, Innovation, Product) to ensure alignment and timely delivery.
- Conduct thorough content audits and gap analyses to identify areas for improvement and new content opportunities.
- Oversee the entire content lifecycle, from ideation and planning to production, publishing, and performance analysis.
- Ensure content is optimized for search engines (SEO) and user experience.
- Monitor industry trends and best practices in content marketing and adapt strategies accordingly.
Marketing Campaign Execution :
Brand Management :
Data & Analysis :
Qualifications :
Bonus Points :
We offer You :
RedMane has an environment that offers challenging and interesting work. A place where you can have fun and express your talent and creativity. You will be working side by side with like-minded peers in a non-bureaucratic environment where sharing knowledge is the norm. Everyone at RedMane shares a passion for making a real difference for individuals, communities, and the world.
Additionally, we believe you should have fun and enjoy growing your career; we provide the supportive and empowering environment to make it happen. RedMane is very proud to offer employees professional and personal perks that include :
A flexible work environment that includes hybridized locations and schedules with frequently catered lunches in the office.
Market based compensation with a full range of benefits including medical, dental, vision, 401(k), short and long-term disability insurance, etc.
A culture that promotes and fosters career growth through professional training and mentoring.
An employee wellness program that includes free access to professional fitness coaches, structured dietary / nutrition plans, weekly Pilates classes in the office, and events that range from 5k's to triathlons.
Opportunities to give back to the community through our RedMane Community Impact Team which organizes events like Feed My Starving Children, Toy Drives, and other charitable activities.
