Growth Marketing Manager

ABOUT REDWOOD CREDIT UNION (RCU):

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.

As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all. 

Why work for Redwood Credit Union?

•   37th largest credit union in the U.S. and the largest financial institution based in the North Bay

•   Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial

•   Recognized by Newsweek as one of "America's Best Credit Unions 2024"

•   Recognized by Forbes as one of “America’s Best Small Employers 2023" 

•   Voted Best Places to Work in the North Bay 19 years in a row

•   World-class Employee Engagement scores

•   Rated Superior in Service by more than 90% of Members, surveyed by SF Gate

•   Industry leading Net Promoter Scores across the U.S.                                                                                                                                                                                                                                              

Join us and discover why you'll love working at Redwood Credit Union! 

Redwood Credit Union is looking for a Growth Marketing Manager, who will Lead the strategic marketing initiatives to drive membership growth and engagement by leveraging innovative marketing approaches, data-driven insights, and cutting-edge marketing capabilities. Provide leadership, guidance, and operational oversight for the marketing team, with a focus on enhancing Member experiences and fostering long-term relationships to achieve sustainable Member growth.

Essential Functions

• Strategy Development: Design and execute comprehensive growth marketing strategies aimed at acquiring new Members, improving retention, and deepening engagement.

• Campaign Management: Oversee acquisition marketing initiatives, including paid digital, SEO, SEM, website, direct marketing & email tactics, ensuring delivery of integrated marketing activities.

• Engagement Marketing: Develop initiatives to enhance member engagement, focusing on personalization, loyalty retention programs, and value-driven communications.

• Search Engine Marketing (SEM): Drive new ideas and processes to improve performance of SEM campaigns including promotion planning, execution, reporting and analysis.

• Progress RCU’s performance marketing capabilities including marketing measurement, attribution and impact on ROI, working closely with Marketing Analytics and IT teams.

• Data-Driven Insights: Utilize analytics tools and Member insights to inform marketing decisions, track campaign performance, and optimize strategies.

• MarTech Enablement: Lead the implementation and optimization of marketing technologies and platforms to support campaign automation, reporting, and scalability.

• Team Leadership: Guide and mentor, a high-performing team, fostering collaboration and encouraging innovative thinking.

• Collaboration: Partner with internal stakeholders to ensure campaigns are aligned with business priorities and Member needs.

• Act as primary liaison to the Digital Experience team for marketing-related digital efforts including monthly meetings to keep both departments appraised of future developments.

• Budget Management: Plan, monitor, and optimize the growth marketing budget to ensure the effective allocation of resources.

• Compliance and Brand Standards: Ensure all marketing initiatives adhere to compliance regulations and align with Redwood Credit Union’s brand identity.

Other Functions

• Take an active role in RCU sponsored community events and contribute to local area non-profits and community groups.

• Participate in a variety of forums including strategic and project committees, Credit Union meetings and other community and industry forums.

• Strategic thinker with a member-first mindset.

• Results-driven and innovative.

• Skilled in balancing creative branding with data-driven approaches.

• Adaptable to evolving industry trends and technologies.

• Proficiency in leveraging marketing technologies, including CRM platforms e.g.: Salesforce, analytics tools, and campaign automation software.

• Strong marketing analytical skills with the ability to interpret complex data and translate it into actionable strategies.

• Exceptional communication and interpersonal skills to foster collaboration across teams.

• Proven track record in managing marketing budgets and delivering measurable ROI.

• Ability to stand, bend, stoop, sit, walk, twist, and turn.
• Ability to lift up to 15 pounds occasionally.

• Ability to use a computer keyboard and calculator.

• Work environment is indoors; majority of the time is spent sitting at a desk.

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, business administration or related field, and a minimum of eight years’ experience in growth marketing, Member acquisition, or customer engagement roles, preferably in the financial services sector.

Compensation: Base starting range: $149,385 to $196,817 annually commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Redwood Credit Union offers a robust benefits package to our eligible employees including:

•  Competitive medical, dental, and vision insurance, mental health offerings

•  Employee performance incentive plan

• Salary Advancement– Merit increase based on performance

• 401(k) program with employer match

• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU Discounts and Perks:

•  RCU employees are eligible for a .75% discount off RCU standard collateral auto loans

•  RCU employees are eligible for a 1% discount on all recreational or boat loan products

• 2% discount off Visas and LOC Loans through RCU

• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.

• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.

• 0% interest on garment, fitness, or home office equipment loan of up to $500

• 100% financing for employee purchased homes!

Internal Team Members

If you are a current Team Member, please apply through the internal careers page located in RCUNET.

                                         We are an Equal Opportunity Employer

Salary : $149,385 - $196,817