What are the responsibilities and job description for the Marketing Manager position at Redwood Smoke Shack?
Location: Suffolk, VA (On-site)
Position Type: Full-Time
About Redwood Smoke Shack:
Redwood Smoke Shack is a Texas-inspired BBQ joint with a passion for real smoke, real flavor, and real community. We take pride in crafting unforgettable food experiences and believe every detail—from our brisket to our branding—should tell a story. We’re looking for a creative, driven, and detail-oriented Marketing Manager to help take our brand to the next level.
Position Summary:
The Marketing Manager will be responsible for all marketing activities that promote the Redwood Smoke Shack brand. From managing our social media presence and executing impactful campaigns to designing graphics for everything we touch (t-shirts, flyers, boxes, bags, and more), this role is for someone who thrives in a fast-paced, creative environment with love for food and community.
Responsibilities:
Marketing Strategy & Execution:
- Develop and execute marketing campaigns that drive traffic and engagement.
- Create and implement monthly and quarterly marketing plans.
- Manage email marketing including newsletters, announcements, and promotions.
Social Media & Content:
- Oversee and manage all social media platforms (Instagram, Facebook, TikTok, YouTube etc.).
- Plan engaging content including photos, graphics, and short-form video (e.g., Reels).
- Monitor trends and analytics to optimize content strategy.
Creative & Design:
- Design branded materials including flyers, menus, t-shirts, signage, boxes, bags, and other promotional items.
- Maintain consistent visual branding across all touchpoints.
- Collaborate on merchandise concepts and packaging designs.
Photo & Video:
- Capture high-quality photos and short videos of food, behind-the-scenes, and events.
- Edit photos and videos for use in marketing materials and online platforms.
Collaboration & Communication:
- Work closely with the ownership and operations team to align marketing with business goals.
- Serve as the brand voice and visual storyteller for Redwood Smoke Shack.
Requirements:
- 2 years of experience in marketing, preferably in the food or restaurant industry.
- Proficient in graphic design software (Adobe Creative Suite, Canva, etc.).
- Excellent photography and videography skills (especially short-form content like Reels).
- Experience with photo and video editing tools.
- Strong understanding of social media platforms and content strategies.
- Excellent organizational, communication, and project management skills.
- A creative eye and attention to detail.
- Passion for BBQ, branding, and building community through food.
Perks & Culture:
- Competitive salary.
- Paid time off.
- 401k matching.
- Employee meals & merch perks.
- Be part of a passionate, food-loving team with a strong community presence.
- Creative freedom and room to bring your ideas to life.
- Growth opportunities as the brand expands.
If you’re a hands-on creative with a heart for smoked meats and savvy marketing, we want to hear from you. Apply now and help shape the voice and vision of Redwood Smoke Shack.
From the humble beginnings of Bob Roberts, Owner and Pitmaster, setting up in his driveway with his wife Lindsey every weekend to being at the heart of a community in the center of Ghent in Norfolk VA, Redwood Smoke Shack has definitely changed the scene of what BBQ looks like in Hampton Roads. Redwood Smoke Shack is a Texas inspired BBQ joint continually pushing the envelope with outrageous, mouth-watering specials and handcrafted BBQ that will leave you coming back for more.
At Redwood, we are a Texas inspired BBQ joint. That means large cuts of meat, like brisket, seasoned with just salt and black pepper, and then cooked low and slow over indirect heat using real wood fire bbq pits. Redwood strives to have the best quality products available and partners with purveyors of high quality meat providers such as Prairie Fresh. Redwood is also the only place in Hampton Roads where you can find Texas’ very own Big Red soda on tap. Redwood strives to give you a unique experience from the moment you enter the restaurant. With interactive counter service, you are instantly involved in the selection and assembly of your BBQ meats and sides. With standards such as beef brisket, pulled pork and ribs this is a BBQ lovers dream. To take it one step further, Redwood offers ridiculous daily specials such as the Feast Mode Burger, the Big @$$ Beef Ribs and an assortment of of Pork Belly burnt ends. If you’re in Hampton Roads and you love BBQ or just love hanging out with a good crowd, Redwood Smoke Shack is where you want to be. Come on down to the location in Ghent or our Virginia Beach location and enjoy some amazing handcrafted BBQ.
Salary : $45,000 - $50,000
