What are the responsibilities and job description for the Global Partnerships Marketing Manager position at Referrals Only?
The Global Partnerships Marketing Manager reports to the Director, Global Head of Service Line & Partnerships Marketing, and will be responsible for developing and executing marketing strategies and integrated programs in order to raise awareness of and drive demand for Thoughtworks’ technology partner ecosystem and joint partner solutions. You will be a key member of our Global Customer Marketing & Insights team and work with cross-functional marketing teams and access to agency support to deliver key outcomes.
This role sits at the intersection of strategic marketing, partner management, and demand generation, ensuring that our partner ecosystem contributes significantly to Thoughtworks’ brand equity, market presence, and revenue growth. By collaborating closely with internal stakeholders and partner marketing teams, the role holder will help transform strategic partnerships into measurable business value
Job responsibilities
- You will develop comprehensive go-to-market (GTM) strategies for key global technology partnerships, ensuring alignment with Thoughtworks’ overall brand, solution portfolio, and business objectives. This will include setting campaign goals and KPIs.
- You will work with colleagues across Thoughtworks’ M&C organization as well as external marketing vendors, to design and launch integrated marketing campaigns—including co-branded content, thought leadership, webinars, events, digital advertising, and email marketing—to drive joint pipeline growth with partners.
- You will manage the end-to-end execution of these campaigns, coordinating with global and field marketing teams to ensure consistency and high-quality outputs.
- You will serve as the primary marketing contact for designated global partners, developing and nurturing strong relationships to unlock new co-marketing opportunities. This will include collaboration with partner marketing counterparts, sales teams, and others to develop joint messaging, positioning, and solution narratives that highlight Thoughtworks’ differentiated value.
- You’ll partner with internal subject matter experts and partner stakeholders to create compelling thought leadership content (e.g., whitepapers, case studies, blog posts, videos) that showcase joint successes, best practices, and emerging trends.
- You will identify and execute on partner-aligned sponsorships, industry conferences, partner summits, webinars and roundtables to strengthen relationships and generate qualified leads.
- You will track, analyze, and report on the performance of partner marketing initiatives, using data-driven insights to refine strategies and improve ROI. This will include providing regular updates to leadership and stakeholders on campaign progress, pipeline contribution, and outcomes, ensuring transparency and accountability.
- You will collaborate across Thoughtworks’ M&C organization (e.g. portfolio marketing, field marketing, digital, social, brand, PR, AR, as well as global campaigns teams) to ensure that partner-related messaging and initiatives are fully integrated into overall marketing programs.
- You will work closely with Demand and GTM ops colleagues to create and distribute partner-specific sales enablement materials that empower the sales team to effectively position joint solutions.
- You will have operational responsibility for managing the global partnership marketing budget. This will include managing partner marketing funding schemes (e.g. MDF, PPF) and submitting necessary lead information related to MDF/PPF.
Job qualifications
Technical Skills
- You are results driven, resilient, and not easily dissuaded by hurdles or setbacks.
- You are enthusiastic and self-directed, with the ability to execute as well as step back and look at the bigger picture.
- You are a stronger communicator and influencer and are able to connect with internal and external stakeholders with ease, from local developers to far-flung marketing colleagues.
- You have fantastic project management skills and can coordinate multiple work streams in parallel.
- This is not a copywriting role, but you must have copywriting skills; you must be able to write BAU content and assets including social posts, blogs and short articles.
- You thrive in an unstructured environment; you find your own growth opportunities and are happy to determine your own path amongst the ambiguity.
- You have good intuition, but you trust data more. You define opportunities and problems, collect and analyze data, establish facts, and make conclusions.You are able to deftly juggle multiple balls, organize, prioritize, and above all, believe in yourself.
- You are not someone who spends months perfecting a beautiful plan. We work light and fast, we plan at a broad brush level with the entire business, and dive in, in the near term. Our world changes too fast to plan years ahead.
- You are not someone who expects a drove of agencies to support you on strategy, or to drive your opinion. We’re hiring you, for you, not for your vendor connections.
- You are not a 'ta da' marketer. We don't work as individual contributors who showcase finished work. We build our plans together, most typically in a lightweight way.
Professional Skills
- Minimum of 8 years’ experience in the marketing function, with a minimum of 4 years’ experience within B2B technology partner marketing.
- You must have (or be able to quickly develop) a solid understanding of our offerings and how they connect in with our partner ecosystem.
- Demonstrated experience working with technology partners (e.g., cloud providers, ISVs, consultancies), including co-marketing campaign development and GTM initiatives.
- Strong understanding of B2B marketing tactics and channels, including content marketing, digital demand generation, events, and sales enablement.
- Experience in marketing digital transformation/ technology consulting services preferred.
- Work, passion, or insights in the technology / digital industry.
Other things to know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30 years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.
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