Campaign Manager

About Refinery29

For the last 20 years, Refinery29 has stood at the forefront of women’s experiences. Challenging stereotypes, debunking myths and moving culture forward. We serve our audience through representation and storytelling and our work has led to incredible communities across Refinery29, Somos and Unbothered. 

What Refinery29 is known for is the ability to identify and contextualize shifts in consumer as well as cultural attitudes and behaviors. Our first party data sets us apart and allows us to work alongside brands as a strategic partner - offering intelligence, content and talent solutions to cement a brand’s place and impact in culture today.

Role x You:

The Campaign Manager is a critical role within the Commercial Organization. They are the liaison between our clients, Ad Operations, Media Strategy, Sales and Account Management teams for all media elements of campaigns. The Campaign Manager will report to the Director, Ad Operations and will execute and report on the media elements of a sold campaign.

In the short term…

• Manage asset collection directly with clients and QA assets to ensure they adhere to Refinery29 specifications
• Work closely with cross-functional teams including Account Management, Ad Ops, Sales, and Strategy teams to align on campaign goals and execution

After 6 months in this role..

• Provide regular reporting updates, both internal and client facing, ensuring campaigns are pacing and performing to primary objectives
• Regularly monitor and optimize campaigns based on performance data, focusing on key KPIs such as CTR, ER, VCR, etc

And after a year…

• Manage, execute, and monitor integrated media campaigns, ensuring execution according to IO’s (campaigns include custom/sponsorship opportunities, paid social and digital direct/programmatic media)
• Prepare detailed campaign performance reports, providing insights and recommendations for future media partnerships
• Optimize audience targeting, ad placements, and budgets to ensure campaign efficiency.

Responsibilities: 

• Oversee the creation, execution, and optimization of paid social media campaigns across platforms like Facebook, Instagram, Pinterest, TikTok, Google, and more, while ensuring optimal use of budget and delivering ROI
• Client communication, both written and verbal (ex: client emails, kick off calls, status calls, wrap report presentations, etc)
• Troubleshoot campaign discrepancies and implement optimizations with client KPIs in mind
• Spearhead month-end billing and revenue recognition, ensuring amounts are accurate
• Manage campaigns in Order Management Software, experience with Adbook is a plus!

You have these: 

• Bachelor’s degree and 2 years working in a digital advertising capacity, with a focus on ad operations and/or digital campaign management
• Basic knowledge of inventory forecasting, digital specs/formats, and media math (e.g., CPM, CPV, CTR, ER, etc.)
• Skillful in media concepts such as: viewability, IVT, brand safety, etc.
• Knowledge of 3rd party platforms (DoubleVerify, IAS, MOAT, DCM, Google Ad Manager, Innovid, Sizmek, etc)
• Strong understanding of media industry standards including Interactive Advertising Bureau (IAB) and Media Rating Council (MRC)
• Proficient in Microsoft Excel and Google Suite
• Proficient in media and social media ad platforms such as Google Ads Manager, Facebook Ads Manager, and TikTok Ads Manager

We’d love if you also have these:

• Thrives in the fast paced and changing environment that is digital media
• Desire to grow within the organization over time
• Effective communicator, both written and verbal - includes prompt and thoughtful client communication, managing client expectations
• Ability to multi-task and work independently across a high volume of complex campaigns while keeping attention to detail
• Meticulous with numbers and a passion for insight led or creative problem-solving
• Work collaboratively across departments, demonstrating empathy, curiosity, and open-mindedness

Benefits: Full suite of benefits (Medical, Dental, Vision, EAP, 401k) 

Compensation: The salary range for this role is $70,000.00 USD - $75,000.00 USD. The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.

Agencies: Refinery29 is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

If you require reasonable accommodation during the application and selection process, please let us know by contacting HR@refinery29.com. We will work together to best meet your needs.

Refinery29 is the leading media and entertainment destination focused on women and underrepresented voices. Through a wide spectrum of lifestyle stories, original video programming, social, shareable content, and experiences, Refinery29 provides its global audience with the inspiration and tools to discover and pursue a more independent and informed life. Refinery29 is part of Sundial Media Group (SMG), a division of the Sundial Group of Companies.What is your experience with developing and delivering strategic brand partnership programs, specifically across digital, editorial, and social video platforms?