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SENIOR MANAGER, CONTENT | JOB DESCRIPTION

Job Title : Senior Manager, Content

Team : Marketing & Communications

Location : In-Person in NYC

Employment Type : Full-time

FLSA Classification : Exempt

Start Date : ASAP

About Reform Alliance

REFORM, founded in the wake of the #FreeMeek movement, is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture. The organization is working to replace America’s criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation. Our goal is for people to reenter society with dignity, create meaningful pathways to work, and equip them with the tools to succeed all while making families and communities safer.

About The Role

REFORM is hiring a Senior Manager, Content who will shape our marketing and communications content, manage our publishing calendar, lead our marketing content program, and create digital platform strategies. This person will be instrumental in helping to elevate and amplify REFORM’s presence across digital and social platforms while advancing our organization’s mission of transforming the criminal justice system. This role will be hands-on, working collaboratively with not just the Marketing & Communications team, but also REFORM’s other departments such as Community Engagement and Policy in order to create best-in-class content.

The ideal candidate is a person with a content creation background who is capable of managing multiple projects at the same time. They’ll jump at the opportunity to pitch ideas, lead programs, and direct and manage projects from end to end. REFORM is an agile organization. We operate like a startup. Therefore, everyone is expected to ideate, implement, and deliver results.

By leveraging innovative digital tools and storytelling, the Senior Manager, Content will play a key role in expanding REFORM’s reach, influence, and impact in the fight for a more just and restorative criminal justice system.

This role is on the Marketing team and reports directly to the VP, Marketing & Communications.

What You’ll Do

Manage REFORM’s Content Marketing and Digital Presence (60%)

Create and manage a content marketing program for our digital channels, social platforms, and in-person programs.
Develop and drive a cohesive editorial strategy for REFORM’s social presence, website content, and email communications.
Create digital platform strategies that promote brand growth, drive audience engagement, and increase mobilization.
Lead our editorial program by creating strategies and operations that help us find, verify, and produce real stories of people who have been impacted by the criminal justice (parole and probation) system.
Manage our publishing calendar to ensure we never miss an important moment and we’re always thinking ahead.

Provide Expertise & Leadership (30%)

Establish metrics for success and target audience profiles to ensure strategic growth.

Use data, insights, and listening to track growth and identify risks / areas for improvement.

Build strategically aligned relationships with social partners and influencers and collaborate with them to expand REFORM’s reach and impact.

Work with REFORM staff to understand our state-by-state legislative strategies and develop infrastructure and strategies to support our advocacy efforts.

Advise REFORM senior staff and principals on their social media presence.

Be an educator and work across teams to make REFORM a digital-first organization.

Stay up-to-date on the latest industry trends and best practices.

Other duties as assigned (10%)

Minimum Requirements

At least 2 years of in-house experience managing social and digital channels at a fast-paced and complex organization.

Experience managing social and digital for a media, news, or mission-driven organization.

Direct experience working with social and digital platforms (e.g., Meta, TikTok, X, etc.).

Preferred Qualifications

At least 5 years of experience managing social and digital channels at a fast-paced and complex organization.

Excellent editorial skills with the ability to identify a good story or take a lot of information and shape it into a story people want to watch, listen, or read.

Exceptional understanding of best practices, emerging trends within the current social media landscape, and a history of executing winning strategies.

Eager and able to execute and be hands-on, such as being able to write copy, post content, work with video and graphics editors, make plans and presentations, etc.

Highly organized with the ability to multi-task, prioritize, and meet competing deadlines.

Comfortable with ambiguity and able to calmly deliver outstanding work under pressure.

Curious and ambitious brand thinker and storyteller.

Proactive, self-motivated, and detail-obsessed with excellent judgment, communication, and presentation skills.

Deep enthusiasm for learning, growing, and finding better ways to do things.

Highly proficient with Google Suite, Mac OS, Slack, and social media platforms.

Experience creating content for marketing purposes with skills such as video editing and video capture.

A passion for and commitment to REFORM’s mission.

WORK DEMANDS

Occasional travel to conferences or events, roughly 5% of the time.

Ability to post on social media or respond to messages outside of usual business hours, roughly 20% of the time.

When filming, this person may need to support carrying tripods or other equipment around, and be in action for long periods of time, which is roughly 5% of the time.

Additional Requirements

Authorized to work in the U.S.

Live within commuting distance of New York City (midtown).

Must be able to work in-person, at the office, 5 days a week.

APPLICATION & INTERVIEW PROCESS

While the interview process may vary slightly, the general process will be :

Phone Screen with Talent Acquisition Team Member

Virtual Interview with Hiring Manager

Performance Task

Virtual Interview with Panel

Finalist Interview with CEO

Compensation & Benefits

The salary for this position, which depends on prior work experience and our assessment of your demonstrated fit for the role, will likely be ~$104,000-$130,000. REFORM offers competitive base salaries based on the 75th percentile of the market among not-for-profit organizations of similar size, with opportunities for salary growth over time. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously.

Our Current Benefits Include

Competitive salaries in the market of similar non-profit organizations

Comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options.

20 days of Paid Time Off (PTO) during the first year of employment in addition to org-wide holidays (11), and winter shutdown during the last week of December.

4% 401(k) match after 30 days of employment.

Coverage of 100% of health insurance premiums for employees (health, vision & dental).

75.00 monthly cell phone reimbursement.

Please note that the organization reserves the right to change benefits at any time.

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires a company culture that values employee individuality and community development. We are committed to fostering an environment that is inclusive, empowering, and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability, and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our communities safer.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Non-profit Organizations and Civic and Social Organizations

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Salary : $104,000 - $130,000

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