What are the responsibilities and job description for the Digital Product Manager, Site Experience position at Reformation?
Who We Are :
Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion-running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.
Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.
Product Manager, Digital Commerce
Reformation is looking for a Digital Product Manager to join our Digital Product team. This position sits within the Ecommerce & Growth team. The Digital Product team delivers exceptional customer experiences across the websites and in-store digital commerce experiences. The role is highly cross-functional, and will partner closely with stakeholders across Ref to bring the brand to life in Reformation's digital landscape. Partners include Tech, Lifecycle Marketing, International Expansion, Customer Strategy, Ecom Strategy & Operations, Operations, and Merchandising. This role is responsible for the end to end process of launching and iterating on site enhancements.
What You'll Do :
- Identify enhancements opportunities through analytics, consumer insights, competitive benchmarking, organization-wide strategic initiatives, and cross-functional business teams
- Prioritize enhancements based on business value using a variety of tools such as web analytics, customer data, A / B testing, and consumer insights
- Identify and write business requirements from key stakeholders and collaborate with tech to solution enhancements
- Define MVP for any given feature to strategically minimize investment and gather insights to inform the upcoming roadmap
- Define scope of a given sprint, prioritize resulting defects and manage UAT process with other business stakeholders
- Support performance marketing partners with enhancements that help meet their goals, e.g. on-site email capture, technical SEO enhancements, product feed enhancements, tag / pixel implementation, etc
- Train internal business users on applicable enhancements and manage the associated change process
- Communicate with business stakeholders on progress of their respective enhancements
- Measure the impact of given enhancements and use this data inform priorities of the backlog and roadmap.
- Define, setup, and manage A / B tests in collaboration with web analytics SME
- Contribute to process improvements in partnership with tech and cross-functional partners
What You'll Need :
Who You Are :
Benefits & Perks :
The Reformation is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
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