What are the responsibilities and job description for the Public Relations Manager position at Reformation?
Who We Are :
Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. We combine stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion-running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.
Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.
Manager of Public Relations - New York HQ
As Manager of Public Relations, you will play an important role in driving love and broad awareness of the Reformation brand, its products, and mission to bring sustainable fashion to everyone. Reporting to the Director of Public Relations, you'll focus on building creative strategies to increase our share of voice in earned media with a focus on fashion and lifestyle press.
What You'll DoSupport the Director of Public Relations in setting and executing the organization's global communications strategyUtilize your strong bench of relationships, with an emphasis on fashion and lifestyle, to deepen the brand's share of voice in earned mediaSupport messaging and talking point development for executive interviews and thought leadership opportunities as well as product launches, campaigns and collaborationsManage day-to-day communications with global agency partnersSynthesize data and build strong crossfunctional relationships in support of compelling brand storytellingPartner closely with performance marketing team to strategically guide and execute campaigns within Reformation's press affiliate programSupport large and small scale event execution alongside the broader brand marketing teamLead reporting efforts, including tracking and analyzing results against team and company-wide OKRsSupport internal communications efforts on an as needed basisWhat You'll Need
Bachelor's degree in a related field, such as marketing, communications, English, journalism, etc.5-6 years of relevant public relations experience in the fashion industry, preferably a combination of agency and in-house rolesExperience and comfortability regularly working alongside C-Suite executivesExcellent verbal and written communication skills, including copywriting and editing experienceExcellent relationships with consumer, fashion and lifestyle pressKnowledge of and passion for sustainable fashion and, ideally, strong relationships with relevant reporters in the spaceStrong work ethic, impeccable attention to detail and ability to work in a fast paced, global settingLove for and a clear understanding of the Reformation brandAvailability to work in an office environment in Manhattan 3 days / weekBenefits & Perks :
Health, vision, and dental insurance for eligible employeesPaid vacation, sick, holidays & volunteer time-off for eligible employeesMission based company casual and entrepreneurial work environmentClothing discount, dog-friendly office, company events parties and much more401K with company match
The Reformation is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
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