What are the responsibilities and job description for the Refuel Agency is hiring: Media Sales Executive in Greensboro position at Refuel Agency?

Job Description

Job Summary : The Media Account Executive role is responsible for SELLING all Refuel Agency media assets and markets (college, military, and multicultural) as well as experiential campaigns to prospective clients and agencies throughout the US. The right person must have the ability to build a client base and cultivate new business. The job requires an initiative-taking and driven individual. Previous Media Sales experience is a MUST!!

Primary Activities and Responsibilities :

Generate new sales for refuel agency

Research information on decision makers
Supply client with research and data
Present proposed media plans
Utilize sales closing techniques to win business

Prospect qualified leads and pursue new business

Research trade magazines

Contact competitor’s accounts

Reinforce and expand the Refuel brand within the marketplace

Present all new research and data to all prospects

Supply innovative marketing materials to clients

Create media plans based on client budget criteria

Gather details of client’s media needs

Communicate with all media divisions on constructing plan

Prepare all estimates / proposals for new business pitches

Present media plan to client

Manage all aspects of the planning, buying and billing process

Communicate daily with all divisions of the company to meet client needs

Qualifications :

Bachelor’s degree or above from an accredited institution with concentration in Business Administration, Marketing, or related field or applicable job experience

Two plus years of experience with demonstrated success selling newspaper, out-of-home, and / or radio and broadcast sales is necessary

Knowledge and Skills :

Ability to build positive working relationships, both internally and externally

Ability to compile and analyze market and financial data for effective decision making

Ability to create demand for spending in targeted consumer segments including youth, military, multicultural and local audiences

Ability to develop custom solutions tailored to client needs

Ability to research, and understand the customer's perspective and their competitive options

Agency and client relationships and contacts that are current and relevant to Refuel business

Business related computer skills including Microsoft Office Suite and CRM / salesforce.com

Comprehensive knowledge of media and advertising industry

Demonstrated ability to achieve sales goals and plans

Strong public speaking, oral and written communication skills

Exceptional negotiation skills

Job Requirements :

Some travel may be required

Seasonality of the business may require additional work hours

The applicant selected for this position may be required to successfully complete a background check. Passing results must be received prior to start date in new position

Company Description

Refuel Agency is the largest provider of Media Marketing services specializing in and reaching military, teen, college and multicultural niche audiences throughout the United States.

Company Description

Refuel Agency is the largest provider of Media Marketing services specializing in and reaching military, teen, college and multicultural niche audiences throughout the United States.

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