Social Media Manager

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Manage all Regal social channels and the social media calendar (weekend, after-hours)
• Develop goals, strategy, and objectives while continuously monitoring results
• Prepare and actualize social media budgets
• Analyze performance of social campaigns and activities and adjust strategy as needed
• Deliver weekly / monthly / quarterly and end of year reporting on KPIs
• Oversee the projects and workflow of the social agency
• Work closely with all Regal teams to ensure initiatives are supported and launched on time
• Partner with Guest Services to keep a pulse on the chatter and concerns raised by fans
• Develop and execute out-of-the-box, innovative social campaigns
• Understand the ever-evolving social media universe and Regal's competition
• Research and explore emerging channels and notify managers of upcoming opportunities
• Build industry relationships with our partners, ensuring Regal remains on the cutting edge
• Oversee the creation and approval of all original and custom content
• Oversee projects with social agencies to continuously evolve the Regal voice and tone and create content for Regal to stand out
• Serve as Regal's social media point of contact for breaking events or emergencies after hours
• Oversee the growth, training, and workflow of the Digital Marketing Coordinator

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Skills:

• Desire to work in a fast-paced environment.
• Excellent computer skills
• Excellent communication skills
• Effective (efficient and clear) cross-functional communicator
• Strong business writing and presentation skills
• Excel within a complex multi-department environment
• Ability to multi-task and distinguish high priority matters
• Excellent reasoning and analytical skills
• Excellent organizational skills.
• Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics
• Must be self-motivated with strong ability to prioritize and recognize critical situations that need immediate attention.
• Must be detail-oriented and produce both a high quality and a high volume of work in a timely manner

Education/Experience:

• 4 - 6 years of experience managing a brand’s social channels required
• Bachelor’s degree with a focus on Marketing or Communication required
• Experience generating creative social media content and campaigns
• Ability to solve complex problems and leverage analytics to inform decision making
• Experience with Sprout Social or other social analytics platform
• Proven ability to deliver business insights and recommendations
• Demonstrated ability to create easy-to-understand and easy-to-replicate reports
• Experience creating and maintaining project schedules using project management systems

Certificates, Licenses, Registrations:

None

Language Ability:

Must have good reading, writing and speaking skills to effectively communicate with studios, managers, and co-workers.

Math Ability:

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent, and to develop and interpret charts.

Reasoning Ability:

Perform under pressure and/or opposition at times relying on your own independent judgment and knowledge to decide the best directions and solutions.  

Computer Skills:

Microsoft Outlook, Word, Excel, database software

Supervisory Responsibilities:        

This role oversees a Digital Marketing Coordinator position

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the environment is moderate. 

Physical Demands:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job the employee is frequently required to stand; walk; sit and use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear.  The vision requirements include: close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.  The employee is occasionally required to lift up to 50 pounds.