What are the responsibilities and job description for the Outreach Liaison (Business Development) position at Regency Senior Living?
JOB SUMMARY :
Provides networking and sales support services for sales efforts to generate leads and a positive community image.
HIGH PAY-OFF ACTIVITIES :
Presents “Regency” to professionals and other “influencers”.
Develops networking plans, goals, and objectives.
Reports on the effectiveness of contacts and lead generation.
Interfaces efforts with sales and marketing personnel.
Develops and maintains networking database.
Interacts with prospects and families.
ESSENTIAL DUTIES AND FUNCTIONS :
Approaches all encounters with residents and employees in a friendly, service-oriented manner.
Maintains high standards of personal appearance and grooming which includes wearing the proper name tag when working.
Complies at all times with Regency standards and regulations to encourage safe and efficient property operations.
Visits local community professionals and other influencers at their place of business, appointments, and cold calls to inform them about the local Regency Retirement Community.
Describes the features and benefits of the Regency Community.
Develops networking plans in concert with Executive Director and Community Consultant identifying professionals / other influencers.
Maintains database of influencer contacts with follow-up section and history.
Acts as spokesperson for Regency’s Principles, Values and Beliefs in the local community.
Provides timely reporting to Executive Director on community relations and sales activities as requested.
Assists in enhancing the community image by attending various industry and local community and senior organization networking meeting. Makes presentations as appropriate.
Assists with, planning and executing marketing events being held in and out of the community.
Attends department head meetings and performs task as assigned by the Executive Director and Regional Director of Sales / Marketing.
Cross training to assist the marketing department as needed with tours, telephone inquiries and other needs to assure community completes performance requirements and meets all sales goals.
Designs and implements two marketing events per quarter targeting referral sources.
Performs other duties and tasks as assigned or required.
EXPERIENCE / TRAINING / EDUCATION :
Experience in marketing senior living and knowledge of Morristown and the surrounding areas a must.
KNOWLEDGE / SKILLS / ABILITIES :
Ability to effectively communicate with potential customers, influencers, professionals, residents, families, and the general public.
Ability to make presentations to a variety of referral sources.
Ability to provide networking and sales support in a senior housing environment while meeting or exceeding Regency’s Principles, Values, and Beliefs.
Availability to work evenings, weekends, and holidays.
Familiar with various computer programs, internet, and lead tracking software.
Familiar with general office equipment.
Ability to deal effectively and calmly with difficult people.
Must be able to work in a stressful environment with multiple priorities.
PHYSICAL REQUIREMENTS :
Ability to lift and move up to 30 pounds.
Range of motion necessary to work in an office environment.
Must be able to climb stairs and negotiate a variety of retirement community and office building layouts.
Must be able to stand and / or walk for long periods of time.
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