What are the responsibilities and job description for the Outreach Liaison position at Regency Senior Living?
Outreach Liaison - (Business Development) - Birmingham Alabama
Regency Senior Living is a Non-Mandate Company
JOB SUMMARY:
Provides networking and sales support services for sales efforts to generate leads and a positive community image.
HIGH PAY-OFF ACTIVITIES:
Regency Senior Living is a Non-Mandate Company
JOB SUMMARY:
Provides networking and sales support services for sales efforts to generate leads and a positive community image.
HIGH PAY-OFF ACTIVITIES:
- Presents “Regency” to professionals and other “influencers”
- Develops networking plans, goals, and objectives
- Reports on the effectiveness of contacts and lead generation
- Interfaces efforts with sales and marketing personnel
- Develops and maintains networking database
- Interacts with prospects and families
ESSENTIAL DUTIES AND FUNCTIONS:
- Approaches all encounters with residents and employees in a friendly, service-oriented manner
- Maintains high standards of personal appearance and grooming which includes wearing the proper name tag when working
- Complies at all times with Regency standards and regulations to encourage safe and efficient property operations
- Visits local community professionals and other influencers at their place of business, appointments, and cold calls to inform them about the local Regency Retirement Community
- Describes the features and benefits of the Regency Community
- Develops networking plans in concert with Executive Director and Community Consultant identifying professionals/other influencers
- Maintains database of influencer contacts with follow-up section and history
- Acts as spokesperson for Regency’s Principles, Values and Beliefs in the local community
- Provides timely reporting to Executive Director on community relations and sales activities as requested
- Assists in enhancing the community image by attending various industry and local community and senior organization networking meeting. Makes presentations as appropriate
- Assists with, planning and executing marketing events being held in and out of the community
- Attends department head meetings and performs task as assigned by the Executive Director and Regional Director of Sales/Marketing
- Cross training to assist the marketing department as needed with tours, telephone inquiries and other needs to assure community completes performance requirements and meets all sales goals
- Designs and implements two marketing events per quarter targeting referral sources
- Performs other duties and tasks as assigned or required
EXPERIENCE/TRAINING/EDUCATION
- Some college preferred in sales/marketing. Will consider new graduate with a desire to serve and get a great foundation with a great company.
KNOWLEDGE/SKILLS/ABILITIES:
- Ability to effectively communicate with potential customers, influencers, professionals, residents, families, and the general public.
- Ability to make presentations to a variety of referral sources.
- Ability to provide networking and sales support in a senior housing environment while meeting or exceeding Regency’s Principles, Values, and Beliefs.
- Availability to work evenings, weekends, and holidays.
- Familiar with various computer programs, internet, and lead tracking software.
- Familiar with general office equipment.
- Ability to deal effectively and calmly with difficult people.
- Must be able to work in a stressful environment with multiple priorities.
PHYSICAL REQUIREMENTS:
- Ability to lift and move up to 30 pounds.
- Range of motion necessary to work in an office environment.
- Must be able to climb stairs and negotiate a variety of retirement community and office building layouts.
- Must be able to stand and/or walk for long periods of time.