Marketing Writer II

Benefits

Regent offers a wide range of generous benefits including health, life and disability insurance; flexible spending accounts; tuition incentives; fully vested retirement plans; life and disability insurance options, time off, and more. All regular faculty and staff serving at Regent and working a minimum of 30 hours per week will receive an attractive benefits package.

The role of Marketing Writer II serves as a content communicator to achieve brand awareness, lead generation and enrollment objectives. This position reports to the Communications Director and serves as a key content creator for print and digital marketing materials. The role also involves integrating measurement results from testing and analytics to create results-driven approaches to communications. This role will work collaboratively with creative development, marketing strategy, and enrollment management stakeholders.

Essential Duties

• Write compelling targeted copy for a wide range of projects including but not limited to web, print, and video.
• Assist in message development that communicates Regent’s unique value proposition.
• Develop content specific to each medium.
• Collaborate with the Communications Director on designated assignments and provide direction to other team members who produce content.
• Interview and write articles and other communications materials for Regent’s web pages and social outlets.
• Maintain a strong and relevant voice among institutional peers in higher education.
• Assist in proofreading and general marketing writing as needed.
  
  

Qualifications

• A bachelor’s degree in a related field, or an equivalent combination of formal education and directly related experience is required
• Experience with digital marketing platforms (Preferred)
• Familiarity with inbound marketing tactics and lead generation (Preferred)
• Results oriented with the ability to organize and independently manage multiple projects simultaneously.
  
  

Candidates Must Have

• Proficient writing skills
• Ability to coordinate with cross-functional teams for projects including setting clear objectives, organizing people, coordinating activities, monitoring progress, and ensuring projects are on track
• Effective time-management and prioritization skills estimating appropriate time for tasks and deliverables to consistently meet deadlines
• Commitment to Regent’s core values of Excellence, Innovation, and Integrity
  
  

Regent University does not discriminate in employment in its programs or activities on the basis of race, color, national or ethnic origin, sex, disability, age or veteran status. For full Non-Discrimination Policy click here.