What are the responsibilities and job description for the Marketing Digital Strategist - Birmingham position at Regions?
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description:
At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer acquisition with measurable results.
Primary Responsibilities
Gathers, synthesizes, and applies digital and traditional media insights to form strategies
Leads strategy development and delivery of digital and traditional marketing to various audiences across multiple channels; channels include content, display, search, social media, print, Out of Home, terrestrial and digital audio, and linear and digital video
Communicates media strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
Ensures alignment of digital media and messaging across all channels
Develops success metrics, and tracks performance against goals and budget
Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
Ensures paid media strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
Provides guidance and advice to junior strategists, maximizing opportunities for continuous improvement
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor's degree in Marketing or related field
Five (5) years of experience in consumer advertising strategies, preferably in digital acquisition or traditional paid media
Preferences
Experience executing out of home, print, radio, and television campaigns
Experience in the oversight and management of media campaigns across several channels
Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
Experience in paid media acquisition/growth campaigns
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Skills and Competencies
Ability to effectively communicate both technical and non-technical information internally and externally teams
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under limited guidance
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Additional Job Description
Preference for experience in paid media acquisition/growth campaigns
This position is intended to be onsite, now or in the near future. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense. This position must be within a reasonable driving distance to a Branch, Consumer Operations, or Professional Office Building with the primary location being for Birmingham, AL . Exceptions to the geographic location requirement may be made for current Regions associates who work remotely.
Position Type Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum: $87,684.30 USD
Median: $115,960.00 USD
Incentive Pay Plans:
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/welcometour/benefits.rf
Location Details Regions Center
Location: Birmingham, Alabama
Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where all people can do their best work and thrive is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description:
At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer acquisition with measurable results.
Primary Responsibilities
Gathers, synthesizes, and applies digital and traditional media insights to form strategies
Leads strategy development and delivery of digital and traditional marketing to various audiences across multiple channels; channels include content, display, search, social media, print, Out of Home, terrestrial and digital audio, and linear and digital video
Communicates media strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
Ensures alignment of digital media and messaging across all channels
Develops success metrics, and tracks performance against goals and budget
Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
Ensures paid media strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
Provides guidance and advice to junior strategists, maximizing opportunities for continuous improvement
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor's degree in Marketing or related field
Five (5) years of experience in consumer advertising strategies, preferably in digital acquisition or traditional paid media
Preferences
Experience executing out of home, print, radio, and television campaigns
Experience in the oversight and management of media campaigns across several channels
Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
Experience in paid media acquisition/growth campaigns
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Skills and Competencies
Ability to effectively communicate both technical and non-technical information internally and externally teams
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under limited guidance
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Additional Job Description
Preference for experience in paid media acquisition/growth campaigns
This position is intended to be onsite, now or in the near future. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense. This position must be within a reasonable driving distance to a Branch, Consumer Operations, or Professional Office Building with the primary location being for Birmingham, AL . Exceptions to the geographic location requirement may be made for current Regions associates who work remotely.
Position Type Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum: $87,684.30 USD
Median: $115,960.00 USD
Incentive Pay Plans:
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/welcometour/benefits.rf
Location Details Regions Center
Location: Birmingham, Alabama
Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where all people can do their best work and thrive is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
Salary : $87,684 - $115,960
