What are the responsibilities and job description for the Marketing Channel Manager - Distributors/Dealers position at Rehlko?
Why Work at Rehlko
We have met today's energy needs while planning for tomorrow's for over 100 years. Beginning with the first modern generator, the Rehlko Automatic Power & Light, launched in 1920, Rehlko has been an innovative leader in energy resilience.
Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, clean energy solutions, and much more that serve a broad spectrum of OEM, residential, industrial, and commercial customers.
Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy, and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world, and the commitment to keep innovating towards greater impact.
Why You Will Love This Job
Under the direction of the Sr. Channel Manager, the Marketing Channel Manager- Distributor/Dealer will be responsible for the development of channel management materials and activities. The channel includes distribution, dealers, direct accounts, and other marketing/sales channels. This position will drive new channel program activities and metrics aimed at improving overall channel performance. The Marketing Channel Manager- Distributor/Dealer will analyze and understand competitive landscape to give recommendations for the development of new channel partner relationships. This role will develop programs that advance existing distributor/dealer performance, including sales force, stocking indexes, cross-territory policies, performance rebates, and similar mechanisms to ensure proper management of the channel.
Responsibilities
Work Mode: Hybrid –2-3 days onsite
Travel required for meetings and development as needed onsite in Kohler WI
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
The salary range for this position is $107, 650 - $137150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
The Salary range for this position is $107,650.00-$137,150.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.
About Us
Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are.
In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!?
Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.
Americans with Disabilities Act (ADA)
It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact EnergyJobs@rehlko.com. Rehlko is an equal opportunity/affirmative action employer.
We have met today's energy needs while planning for tomorrow's for over 100 years. Beginning with the first modern generator, the Rehlko Automatic Power & Light, launched in 1920, Rehlko has been an innovative leader in energy resilience.
Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, clean energy solutions, and much more that serve a broad spectrum of OEM, residential, industrial, and commercial customers.
Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy, and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world, and the commitment to keep innovating towards greater impact.
Why You Will Love This Job
Under the direction of the Sr. Channel Manager, the Marketing Channel Manager- Distributor/Dealer will be responsible for the development of channel management materials and activities. The channel includes distribution, dealers, direct accounts, and other marketing/sales channels. This position will drive new channel program activities and metrics aimed at improving overall channel performance. The Marketing Channel Manager- Distributor/Dealer will analyze and understand competitive landscape to give recommendations for the development of new channel partner relationships. This role will develop programs that advance existing distributor/dealer performance, including sales force, stocking indexes, cross-territory policies, performance rebates, and similar mechanisms to ensure proper management of the channel.
Responsibilities
- Develop and implement strategic marketing initiatives, programs and promotions targeted at all viable channels for PS products. Evaluate channel effectiveness for the sale and distribution of product; recommend changes, enhancements or expansion to new channels as warranted. Prepare an annual program plan and budget needs for all assigned channels.
- Work in conjunction with Sales, AMPS, and Marketing leadership to create a dealer channel that delivers sales and service growth through proper use of performance tiers, product access, areas of responsibilities, AMPS expectations, and accountabilities against business plans.
- Plan, forecast, and implement marketing programs/promotions for the channels. Include special promotions, buying opportunities, inventory stocking requirements, rebate programs, and ongoing support programs for product categories and market segments.
- Create channel partner strategic plans that summarize all necessary metrics that drive growth. These plans include history, population data, install data, market coverage, branding, sales, service, facilities, aftermarket parts, training, distributor/dealer network, and other necessary information for each channel partner.
- Conduct quarterly channel partner meetings and metric reviews. Conduct monthly channel meetings with sales teams to ensure alignment. Implement and oversee the execution of individual performance improvement plans for channel partners where performance is not meeting expectations, strategic plans, and other business metrics.
- Understanding legal, regulatory, and compliance issues affecting Power Systems channel partners and their respective areas of responsibility. Lead necessary channel changes to support awareness and adherence.
- Manage and create necessary policy and practices, dealer programs, distributor programs and other channel programs and guides as necessary; including channel onboarding, best practices, and specific guidelines.
- Provide ongoing analyses and evaluations of performance of programs, trends, potential demand, and competition, making recommendations of necessary changes or additions to current channel partner territories, new channels to market, and other changes or additions to drive channel development.
- Review and analyze distributor and dealer branding, websites, socials, paid media, etc. and work with Marcomm to standardize and assure Rehlko is properly represented.
- Work in close contact with Advertising to develop promotional plans, advertising campaigns, catalogs, brochures, displays, exhibits, and other support materials to best support the channel.
- This list of specific responsibilities is not exhaustive, and position will include other duties as assigned.
- Bachelor’s Degree from a four-year college or university in Marketing, or Sales, or Business is required.
- At least 3-5 years of prior experience in sales, marketing, channel management, with progressively more responsibility and a track record of results are required.
- 3-5 years of market experience in Power Generation or Heavy Industrial Equipment is preferred.
- Understanding of generators, engines, ATS, and controls is not required but helps with channel relationships.
- At least 1-3 years’ experience with P&L and/or budgeting is required.
- Previous supervisory or coaching experience of direct reports is required.
- Cross-functional experience and post graduate training in marketing or management preferred.
- Presentations and public speaking as required to channel partners, internal management, and others.
- Strong analytical aptitude and proficiency in effective use of all Microsoft 365 products.
- Keen analytical mind, be strong on planning, detail-oriented and be a demonstrably creative thinker.
- Substantial skills in written and oral communication with all levels of management and with outside contacts.
- English speaking/writing is required for this position.
Work Mode: Hybrid –2-3 days onsite
Travel required for meetings and development as needed onsite in Kohler WI
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
The salary range for this position is $107, 650 - $137150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
The Salary range for this position is $107,650.00-$137,150.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.
About Us
Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are.
In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!?
Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.
Americans with Disabilities Act (ADA)
It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact EnergyJobs@rehlko.com. Rehlko is an equal opportunity/affirmative action employer.
Salary : $107,650 - $137,150
