What are the responsibilities and job description for the Lead Graphic Designer Job at Reid Petroleum in Lockport position at Reid Petroleum?
Job Type
Full-time
Description
About Us
Reid Petroleum has been in business for over 100 years. We have a proud history and a forward-looking vision as we continue to innovate and grow. We are seeking a talented and experienced Lead Graphic Designer to shape our brand's future and help us reach the next century of success. This is a unique opportunity to bring your creativity to life in a company that values visual communication and brand evolution.
As a vital part of our Marketing team, you'll be the driving force behind creating dynamic and impactful visual content that communicates our value to customers across both B2C and B2B audiences. If you're passionate about design and looking to make your mark in a company that thrives on creativity, this role is for you!
Key Responsibilities
Creative / Visual :
Lead the design and maintenance of our brand's visual identity, ensuring consistency across all platforms.
Create visually compelling advertising materials for both internal and external use, including store signage, print ads, direct mail, billboards, event graphics, and more.
Develop engaging digital assets for menu boards, fuel dispenser media, and online advertising.
Design all forecourt and backcourt merchandise materials to enhance the customer experience.
Manage and grow the library of images used across company apps and websites.
Communication / Messaging :
Collaborate with vendors to produce signage and print materials that align with our marketing strategy and visual standards.
Oversee the coordination of signage orders and manage print vendor relationships.
Work closely with the Marketing Director, Digital Marketing Specialist, and Fuel Sales Manager to ensure unified messaging across all communication channels.
Collaboration :
Foster strong relationships between the Reid Companies and our customer base to ensure we're delivering on our brand promise.
Collaborate with Store Operations, Merchandising, Marketing, and Fuel Sales Teams to create an exceptional guest experience.
Stay up-to-date with industry trends to continually push the envelope and ensure our design work is innovative and impactful.
Why Join Us?
Work in a creative and dynamic environment where your ideas make an impact.
Collaborate with a team that values your expertise and encourages growth.
Benefits :
Medical Insurance with employer contribution
Dental and Vision Insurance (voluntary)
Life Insurance (company paid)
401k and company profit sharing
Paid Time Off
Opportunity to work in a growing and supportive environment.
A supportive and collaborative work environment.
Opportunities for professional development and growth.
Requirements
Minimum Requirements :
Bachelor's degree in Graphic Design or related field.
At least 3 years of experience in a graphic design role, with a strong portfolio to showcase your work.
Expertise in Adobe Photoshop, Illustrator, InDesign, and other design software.
Solid understanding of the print production process and working with vendors.
Familiarity with content management tools.
Excellent communication and collaboration skills.
A strong commitment to our company values : Honesty, Trust, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism.
Preferred Qualifications :
5 years of graphic design experience, ideally within a retail environment.
Experience managing and evolving brand identity across diverse channels.
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