What are the responsibilities and job description for the Manager of Loyalty Operations & Analytics position at Reid Petroleum?
Description
Reid Petroleum Corporation is seeking a data-driven, strategic leader to manage and enhance our customer loyalty program for our Crosby's locations. This role is ideal for a creative and curious individual who thrives on using data, market insights, and innovative strategies to drive customer engagement, retention, and long-term loyalty.
As manager of loyalty operations & analytics, you will be responsible for the development, administration, and optimization of our in-house rewards program, supporting both consumer and B2B fleet customers. You will leverage analytical tools, loyalty program software, and vendor partnerships to create market-differentiated incentive programs that maximize customer value and contribute to business growth.
Key Responsibilities
Loyalty Program Strategy & Management
- Oversee the design, configuration, and ongoing optimization of Crosby’s loyalty programs to increase customer retention and spending.
- Manage the technical operation and future enhancements of the loyalty platform, working closely with IT and third-party vendors.
- Develop and implement reward structures, promotional offerings, and value-based incentives that align with business goals.
- Act as the primary liaison between internal teams, external vendors, and customer service to ensure a seamless customer experience.
- Monitor industry trends and competitor programs to identify opportunities for innovation and improvement.
Analytics & Performance Monitoring
- Analyze customer data and purchasing behaviors using PowerBI, Tableau, SQL, or Python to refine loyalty program strategies.
- Develop and manage key performance indicators (KPIs) for program success, providing regular insights to leadership.
- Conduct A/B testing and optimization for promotional campaigns, pricing structures, and customer incentives.
- Ensure financial alignment by monitoring budget impact, ROI, and program effectiveness.
Marketing & Customer Engagement Support
- Collaborate with the marketing team to create multi-channel promotional campaigns (email, digital, in-store) that drive engagement with loyalty programs.
- Assist in content development and customer communications to enhance program awareness and participation.
- Work with customer service teams to address loyalty-related inquiries, improve user experience, and ensure operational efficiency.
Qualifications & Experience
- Bachelor's degree in marketing, finance, data analytics, or a related field.
- Three to five years of experience in loyalty programs, marketing analytics, or financial modeling, with leadership or stakeholder management experience preferred.
- Strong data analysis and reporting skills, with expertise in Excel, PowerBI, Tableau, SQL, or Python.
- Experience with CRM platforms, loyalty management systems, and customer retention strategies.
- Proven ability to manage external vendor relationships and technology platforms.
- Excellent communication and presentation skills, with the ability to translate data into actionable insights.
- Strong project management skills, capable of handling multiple initiatives in a fast-paced environment.
Benefits
Reid Petroleum offers a comprehensive benefits package, including:
- Competitive salary based on experience
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick time, and holidays)
- Life insurance and disability coverage
- Employee discounts and wellness programs
- Career development and growth opportunities
Why Join Reid Petroleum?
For over 100 years, Reid Petroleum has been dedicated to building lasting customer relationships through quality service and innovation. As we continue to grow, we seek forward-thinking professionals who can help shape the future of our loyalty initiatives in our Crosby's stores. This role offers a unique opportunity to contribute to data-driven decision-making, strategic growth, and enhanced customer engagement—while ensuring our customers receive maximum value from our loyalty programs.
Salary : $80,000 - $100,000
