Senior Manager, Marketing Programs

Senior Manager, Marketing Programs
Hybrid role based in Seattle, WA

RPI Print is a leading provider of digital print services, powering creative solutions for high-quality brands such as RPI's own Blurb.com. We are looking for a Senior Manager of Marketing to join our hybrid team based in Seattle.

An analytical, agile, and flexible Marketing generalist, you will use data-driven insights to identify, launch, and oversee Marketing, Event, and Partnership programs to deliver growth in customers and revenue for eCommerce and Enterprise business segments. In this foundational leadership role in the Marketing organization, you will be responsible for crafting coveted marketing programs and levers resulting in increased brand awareness, growth, loyalty, and, ultimately, retention. Your remit will span customer segments, geographies, and marketing disciplines and you will have people management responsibilities.

Responsibilities:

• Identify areas of opportunities and develop comprehensive strategies and programs to grow specific customer and business segments
• Create and execute the vision for global events and establish KPIs to measure success of the program
• In collaboration with partner teams, oversee the planning and execution of cross-channel marketing campaigns
• Analyze program strategies and performance and iterate as necessary
• Work closely with partners across Marketing, Product, and Sales to implement and monitor programs
• Manage program budget and resourcing

Qualifications:

• A deep passion for book-making, print services, and/or content creation platforms, with a keen interest in emerging trends and innovations in the space
• Bachelor's degree in business, marketing, computer science, or related field (advanced degree preferred)
• 8 years of general marketing experience influencing multiple channels (e.g., CRM, Paid, Social, D2C)
• 8 years of program or project management experience in a marketing organization
• 8 years of cross-functional project delivery experience influencing B2B and consumer audiences
• 8 years of team management experience
• Experience defining program requirements and using data and metrics to determine successes and improvements
• Experience implementing repeatable processes and driving automation or standardization
• Exceptional communication, presentation, and interpersonal skills, with the ability to communicate effectively with technical, non-technical, and executive audiences
• Highly organized, detail-oriented, and self-motivated, with the ability to deal with ambiguity and manage multiple projects and deadlines in a fast-paced environment
• Critical thinking, problem-solving, and decision-making skills, with the ability to identify and resolve issues and challenges

At RPI/Blurb, we recognize the strength in diversity and strongly encourage candidates from diverse backgrounds to apply. We are committed to equal opportunity and consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, marital status, protected veteran status, disability status, or other applicable legally protected characteristics. RPI/Blurb is dedicated to providing equal employment opportunities and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Please note that the job description may be periodically reviewed as duties and responsibilities evolve with business needs. Essential and other job functions are subject to modification, and reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.