Brand Copywriter

POSITION: Brand Copywriter

DEPARTMENT: Brand REPORTS TO: VP of Brand Strategy

Position Summary -

The Copywriter is responsible for creating compelling, SEO-optimized, and engaging content across digital and print platforms to support brand messaging, marketing campaigns, and product development. This role involves maintaining consistent brand voices, crafting clear and persuasive copy, and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities:

SEO Content Creation

• Write clear, concise, and engaging, SEO-optimized copy for eComm product pages, websites, and other digital platforms.
• Conduct keyword research and implement SEO strategies to improve search rankings.
• Ensure content aligns with various brand voices, messaging, and audience targets.
• Write compelling meta descriptions, title tags, and other on-page SEO elements.
• Maintain content calendars and ensure timely content delivery.

Marketing Copy

• Write clear, concise, and engaging copy for digital and print platforms, including social media, email campaigns, advertisements, and websites.
• Develop and maintain a consistent brand voice across all marketing materials.
• Edit and proofread copy to ensure high editorial standards.

Product Development Support

• Support the product development team in writing compelling copy for game content, packaging communications, product descriptions, and marketing materials.
• Participate in brainstorms to help refine product names, taglines, and brand messaging.
• Assist in writing clear, concise, and engaging instructions and rulebooks that enhance user experience.
• Collaborate with designers, product developers, and marketing teams to bring products to life.

Collaboration & Strategy:

• Collaborate with brand, sales, marketing, design, and development teams to create high-quality content that aligns with business objectives.
• Assist in developing content strategies and campaign ideas to drive customer engagement.

Required Qualifications:

• Bachelor’s degree in Marketing, Journalism, Communications, English, or a related field.
• Minimum 3 years of experience in copywriting, content creation, or a related role.
• A sharp sense of humor and a knack for witty, engaging copy that resonates with audiences, effortlessly blending creativity and humor to make content both entertaining and effective.
• Strong portfolio showcasing various writing styles and successful campaigns.
• Exceptional writing, editing, and proofreading skills with keen attention to detail.
• Experience with SEO best practices and digital marketing strategies.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in content management systems (CMS) and tools such as Google Docs, Grammarly, and Microsoft Office.

Preferred Qualifications:

• Experience working in an agency or fast-growing startup environment.
• Ability to work on multiple projects simultaneously while meeting tight deadlines.
• Familiarity with content marketing, email marketing, and advertising strategies.

Why Join Us

🌟 Bring Trends to Life – We don’t just follow what’s next—we create it. Innovation and creativity are at the core of everything we do.

🎉 Energized Culture – Fast-paced, dynamic, and fueled by fresh ideas. Your impact is seen, heard, and celebrated.

💡 Radical Transparency – No guesswork. We believe in open dialogue, direct feedback, and shared success.

💰 Beyond Benefits – Competitive pay, standout perks, and real investment in your growth.

🚀 Push Boundaries – If you want to shape the future and turn ideas into reality, you belong here.

Benefits & Perks

• Healthcare: Fully covered plan for you and your dependents; additional plans partially covered.
• Vision & Dental: Included at no cost,
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match

Time Off

• PTO, Paid Holidays, Sick Days, Volunteer time, Summer Fridays

Wellness & Growth

• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options

Extras

• Commuter Benefits
• Women In Toys Membership
• Parental Leave: After 1 year.

The Legal bits

The salary range for this role is $70,000.00- $85,000.00 annually, plus eligible for an annual target bonus prorated from the start date. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may

also be modified in the future.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, What Do You Meme does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, What Do You Meme will not discriminate against any applicant or employee because they is disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by What Do you Meme for the job.