What are the responsibilities and job description for the Senior Manager, Digital Marketing (Hudson Yards Experiences) position at Related?

Responsibilities

The Senior Manager, Digital Marketing will play a critical role in the day-to-day management of the paid and owned digital platforms across HYE products. This individual will develop, implement, manage and measure campaign efforts across online channels inclusive of email, paid media, ecommerce & website, with the goal of generating ticket sales revenue for Edge, Vessel & City Climb. This role requires a strategic thinker with a hands-on approach to execution and optimization across digital channels. Reporting directly to the VP, Integrated Marketing Strategy, the ideal candidate will be instrumental in shaping the digital marketing strategy and ensuring measurable outcomes aligning with business objectives.

Learn more about the general tasks related to this opportunity below, as well as required skills.

Key Responsibilities

Develop and implement best-in-class user-journey strategy across paid & owned touchpoints to enhance digital guest experience.
Develop and execute a comprehensive paid media strategy across online and offline channels, including but not limited to social media, search engine marketing (SEM), display, and programmatic advertising.
Oversee the implementation, measurement, and optimization of paid campaigns to maximize ROI.
Manage budget allocation and ensure alignment with business goals.
Keep up-to-date with emerging trends & technologies to maintain competitive advantage.
Support the strategy, development, and optimization of the HYE websites to enhance user experience and drive conversions.
Oversee on-page and off-page SEO strategies to improve organic search performance.
Implement and analyze website performance metrics and conversion rate optimization (CRO) initiatives.
Design and build marketing automation engine inclusive of campaigns that engage, nurture and convert groups sales leads.
Manage segmentation strategy leveraging first & third-party data to enhance campaign personalization and effectiveness.
Develop and implement test & learn strategies across digital efforts to enhance performance and maximize revenue generation.
Establish KPIs for all digital marketing initiatives and manage ongoing reporting cadence with internal stakeholders.
Provide actionable insights and recommendations based on data analysis.
Communicate effectiveness and ROI of digital marketing efforts to key stakeholders.

Compensation

100-125K annually

Annual performance-based bonus

Qualifications

Bachelor’s degree (or equivalent) in business, marketing or event management.

Minimum 5-7 years of experience in digital marketing, experience working in ticketing & attractions is a plus.

Proven track record of driving measurable revenue growth through digital channels.

Experience in paid media platforms (e.g., Meta, Google Ads) and marketing automation platforms (e.g., Salesforce Marketing cloud, Marketo, Hubspot, Mailchimp).

Comfortable multi-tasking and meeting tight deadlines in a busy team environment.

Team player with a no task is too big; no task is too small attitude.

Ability to work under pressure while maintaining strong attention to detail.

Excellent written and communication skills.

Strong administrative skills.

Competence in Microsoft Office Suite, including Word, Excel, PowerPoint and Outlook.

Experience and knowledge of the financial services category is a plus.

Competence in G-Suite and Google Drive is a plus.

Performance Criteria

Contribute fully and effectively to the success of the organization.

Be an ambassador for Hudson Yards, live the Hudson Yards brand, and identify possible opportunities for both sponsors and the organization.

Identify problems before they arise; showcase results and strategic solutions.

Manage time effectively to ensure deadlines are met.

Showcase motivation as a self-starter, working independently and as part of a team.

Demonstrate professionalism, ethics and lead by example.

Exercise excellent judgment and maturity.

Flexible and adaptable to changes as they occur.

Working Conditions

This role is primarily based in an office environment, 5 days a week, and will require the ability to work early mornings, late evenings, weekends and holidays at times.

Must be able to lift up to 20 lbs.

Benefits

Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program.

Financial Benefits : Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs.

Social Wellness : 19 days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching.

Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities.

Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.

For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https : / / www.related.com / privacy-policy.

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Overview

Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side.

Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com.

Hudson Yards has become the cultural center of Manhattan’s New West Side. A template for the future of cities, this new neighborhood has not only changed the way New York looks to the world, but the way the world sees New York. Be a part in shaping one of a kind experiences at New York’s newest neighborhood by joining our team at Vessel and Edge. We are looking for individuals passionate about unforgettable experiences in the world of thrill and design.

Vessel is a new kind of public landmark. Engaging and interactive, the centerpiece of the Public Square and Gardens is meant to be climbed and explored with others.

Edge is the highest outdoor sky deck in the Western Hemisphere, with a one-of-a-kind design. It’s suspended in mid-air, giving guests the feeling of floating in the sky with 360 degree views they can’t get anywhere else.

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Salary : $100,000 - $125,000

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