What are the responsibilities and job description for the Senior Public Relations Specialist position at Relevance?
We are seeking an experienced Senior Public Relations Specialist who excels in both traditional and digital PR strategies. The ideal candidate will understand how to drive measurable business impact through earned media coverage, securing high-value backlinks, and generating referral traffic that supports both brand awareness and SEO objectives.
Key Responsibilities
- Develop and execute integrated PR strategies that deliver both brand visibility and measurable digital impact
- Craft compelling storylines optimized for both traditional media coverage and online engagement
- Create digital-first content that earns authoritative backlinks and drives referral traffic
- Build relationships with journalists, digital editors, and online influencers across target media outlets
- Lead media outreach efforts to secure high-impact placements with embedded brand mentions and links
- Monitor digital trends and news to identify opportunities for viral content and trending topics
- Collaborate with SEO team to align PR efforts with traffic and conversion goals
- Track and report on comprehensive PR metrics, including coverage, backlinks, referral traffic, and domain authority
- Optimize press releases and media materials for search visibility
- Manage multiple client accounts and integrate PR efforts with broader digital marketing initiatives
- Provide strategic counsel on digital reputation management
Required Qualifications
- 5 years of hands-on PR experience, with demonstrated success in both B2B and B2C environments
- Proven track record of securing coverage with backlinks in high domain authority publications
- Strong understanding of SEO principles and how PR supports digital marketing objectives
- Experience using digital PR monitoring and analytics tools
- Excellence in creating content optimized for both traditional and digital media
- Demonstrated ability to measure and report on digital PR impact
- Bachelor's degree in Public Relations, Communications, Digital Marketing, or related field or equivalent experience
Desired Skills & Attributes
- Proficiency in digital PR tools (e.g., Meltwater, Cision, Ahrefs, Semrush)
- Exceptional client-facing communication skills
- Experience with Google Analytics and understanding of traffic attribution
- Knowledge of technical SEO and link-building best practices
- Data-driven approach to PR strategy and measurement and ability to communicate results/benefits to secure stakeholder buy-in
- Understanding of social media amplification for PR content
- Superior project management and organizational abilities
- Strong analytical and problem-solving skills
- Professional network of both traditional and digital media contacts
What We Offer
- Competitive salary and benefits package
- Access to cutting-edge PR and digital marketing tools
- Regular training on emerging digital PR techniques
- Collaborative environment working with integrated marketing teams
- Exposure to diverse industries and innovative digital campaigns
Other things to consider
- Relevance values in-person collaboration and a culture that brings out the best in all of us. This is a full-time, in-person position working at our office in Columbia, Missouri with the flexibility to work from home when needed
- We are a women- and veteran-led company that welcomes candidates from all backgrounds
- We value autonomy and people working together to hit our goals
- We strongly emphasize values such as transparency with our clients and our team
Qualified candidates should submit a resume, cover letter, and case studies demonstrating successful digital PR campaigns, including metrics such as earned backlinks, referral traffic, and domain authority improvements to hello@relevance.com.