What are the responsibilities and job description for the Cluster Visual Merchandiser position at Reliance Retail?
Job Description
Job Attributes
Position Name Cluster Manager Visual Merchandising
Business Unit F&L & Yousta
Position Code* VM01
Function VM
Reporting to State VM
Location Malappuram/Palakkad
Job Purpose
A Cluster Manager in Visual Merchandising is responsible for overseeing the visual presentation and merchandising strategies across multiple retail locations within a specific region or cluster.
Key Responsibilities
Primary KPIs
Functional Competencies
Checked by
Approved by
Job Attributes
Position Name Cluster Manager Visual Merchandising
Business Unit F&L & Yousta
Position Code* VM01
Function VM
Reporting to State VM
Location Malappuram/Palakkad
Job Purpose
A Cluster Manager in Visual Merchandising is responsible for overseeing the visual presentation and merchandising strategies across multiple retail locations within a specific region or cluster.
Key Responsibilities
- Develop and Implement Strategies: Create and execute visual merchandising strategies that align with the brands image and objectives.
- Design Product Displays: Set up appealing product displays to enhance customer engagement and drive sales.
- Collaborate with Teams: Work closely with store managers and marketing teams to plan and execute promotional activities and events.
- Maintain Consistency: Ensure that visual merchandising standards are consistent across all stores in the cluster.
- Monitor Performance: Regularly visit stores to assess visual merchandising effectiveness and identify areas for improvement.
- Consistency Across Locations: Maintaining a cohesive brand image across multiple stores can be challenging.
- Data Analysis: Using sales data to inform merchandising decisions requires in-depth analysis.
Primary KPIs
- Sales per Square Foot: Measures the revenue generated per square foot of retail space.
- Conversion Rate: The percentage of store visitors who make a purchase.
- Average Transaction Value: The average amount spent per transaction.
- Stock Turnover Rate
- Sell through rate
- VM Compliance Rate
- Display effectiveness
- Footfall
- Customer Satisfaction
- Set up time
- Cost effectiveness on VM Initiatives
Functional Competencies
- Creativity
- Attention to Detail
- Analytical Skills
- Performance Monitoring
- Data driven decision making
- Innovative Thinking
- Trend Awareness
- Effective Communication
- Interpersonal Skills
- Problem Solving
Checked by
Approved by
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