What are the responsibilities and job description for the Relias Knowledge Center is hiring: Programmatic Advertising Specialist in Morris position at Relias Knowledge Center?
The Programmatic Advertising Specialist is responsible for supporting the execution of programmatic advertising campaigns on behalf of our clients. This role involves assisting in buying advertising inventory, managing ad budgets under supervision, monitoring campaign performance in real-time, and collecting, analyzing, and reporting performance data. The specialist works closely with internal teams to ensure campaigns align with marketing goals and deliver optimal results.
WHAT YOU’LL DO :
- Collaborate with cross-functional internal teams and stakeholders to understand campaign objectives and target audiences. Assist in developing media buying strategies that align with overall marketing goals and budget constraints.
- Conduct research to identify suitable media channels (e.g., TV, radio, print, digital, social media) for the target audience.
- Support negotiations with media vendors and publishers to secure competitive rates and placements for advertisements. Assist in purchasing advertising space across selected media channels, ensuring optimal reach and frequency.
- Collect and organize data on campaign performance, including reach, engagement, conversions, and ROI. Generate regular reports for internal teams and stakeholders.
- Analyze performance metrics and derive actionable insights for optimizing media campaigns. Provide recommendations for future campaigns based on performance analysis.
- Communicate effectively with internal teams, vendors, and publishers. Maintain clear documentation of campaign processes and decisions.
- Perform additional tasks to support the marketing team and organizational objectives.
COMPETENCIES :
YOU’VE GOT WHAT IT TAKES IF YOU HAVE :
IT WOULD BE NICE IF YOU HAVE :
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