Marketing Insights Senior Analyst

Employer Industry : Technology Solutions

The following information aims to provide potential candidates with a better understanding of the requirements for this role.Why consider this job opportunity : Salary up to $226,300, plus equity and variable / incentive compensationComprehensive benefits package, including health plans, flexible spending accounts, and 401(k) with company matchOpportunity for career advancement and growth within the organizationWork remotely with a flexible work persona approachEngaging and inclusive company culture that values diverse backgrounds and experiences

What to Expect (Job Responsibilities) : Analyze and interpret the effectiveness of marketing campaigns using performance dashboards and data analytics toolsDevelop data-driven action plans for marketing teams to enhance campaign performanceCommunicate complex data insights through compelling narratives to drive strategic decisionsCollaborate with cross-functional teams to align marketing strategies with business objectivesUtilize emotional intelligence to build and nurture relationships within the team and with stakeholders

What is Required (Qualifications) : Bachelor's degree in Marketing, Business, Statistics, or related field5 years of experience in Marketing Analytics3 years of experience with Power BI, Adobe Analytics, or other data dashboardsStrong analytical and problem-solving abilities, with attention to detailExperience in leveraging AI in work processes or decision-making

How to Stand Out (Preferred Qualifications) : Skilled in A / B testing and reporting findingsProficient in storytelling using PowerPointComfortable working with complex and imperfect data in a fast-paced environment

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Salary : $226,300