What are the responsibilities and job description for the Email Marketing Specialist position at Rempli?

Job Description

Permanent Hire - On-site Position.

We are seeking an Email Marketing Specialist to join our client's digital team. The ideal candidate will be adept at blending creativity with data-driven strategies to develop, implement, and optimize email campaigns that drive engagement and conversions.

Key Responsibilities :

Design and execute targeted email marketing campaigns using advanced personalization techniques and AI-powered tools.
Develop and maintain mobile-responsive email templates with interactive elements.
Implement complex automation workflows and map customer journeys across multiple touchpoints.
Conduct A / B testing and use data analytics to optimize campaign performance continuously.
Ensure email deliverability and maintain high sender reputation through proper authentication protocols (SPF, DKIM, DMARC).
Integrate email strategies with other digital marketing channels for a cohesive customer experience.
Monitor and report on key performance metrics, including ROI and revenue generated from email campaigns.
Stay current with emerging email technologies and industry trends.

Qualifications :

Proven experience in creating and optimizing email marketing campaigns.

Proficiency in HTML, CSS, and familiarity with AMP for email.

Expert-level knowledge of marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud).

Strong data analysis skills with experience in advanced segmentation techniques.

Familiarity with AI and machine learning applications in email marketing.

Experience with email authentication protocols and deliverability best practices.

Knowledge of privacy regulations (GDPR, CAN-SPAM) and email marketing compliance.

Excellent copywriting skills with an emphasis on creating personalized, engaging content.

Strong project management abilities and capacity to work under tight deadlines.

Experience with predictive analytics and behavioral targeting is a plus.

Familiarity with voice-activated email technology is a plus.

Knowledge of cross-channel attribution modeling is a plus.

Experience optimizing email campaigns for ecommerce is a plus.

Why Apply?

Opportunity to work with cutting-edge email marketing technologies.

Collaborative team environment that values innovation and continuous learning.

Chance to make a significant impact on our client's digital marketing success.

Join our client's team to create unmatched digital communication solutions.

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