Sr Product Marketing Specialist

Job Description

Key Responsibilities:

• Work at both the strategic and tactical levels to shape overall marketing strategy, identify new customer engagement opportunities, measure and optimize campaigns, develop new tactics, and solve problems.
• Help develop and deliver marketing strategies, tactics, and results that align with program, product, and business goals.
• Drive demand generation and generate high-quality marketing qualified leads for the sales team by assisting with tactical marketing plans for new and existing portfolio products and market segments.
• Develop and implement internal marketing programs to raise awareness and assist with up-to-date content and collateral for the sales, distribution and management teams.
• Support sales and help drive distribution by developing and maintaining technical relationships with new and existing customers in the assigned territory/region with existing products.
• Track key competitors and their activities, develop competitive analysis reports to help develop opportunities to grow based on market, competitive landscape, and future product needs.
• Participate in negotiations as required and provide feedback to the Division to capture new business and/or maximize profitability.
• Work with cross functional teams (Sales, Distribution, Product Marketing, Planning, Customer Service, etc.) to ensure customer success while meeting revenue targets and division expectations.
• Develop, format, maintain, and organize content for sales, distribution and customer presentations.
• Assist sales/distribution with customer application and technical related questions.
• Work with Product Marketing Managers to understand and maintain competitive market pricing.
• Occasional travel to support new business opportunities, trade shows, and technology focused meetings.

Qualifications

Qualifications & Skills:

• Bachelor’s degree in Electrical Engineering or some other technical discipline
• At least 3-5 years of experience in technical marketing, preferably in a regional or local marketing role
• Experience with CRM Tools

Skills: 

• Strong verbal and written communication skills
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Ability to work collaboratively in a fast-paced environment
• Strong attention to detail and organizational skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Creative mindset with the ability to adapt marketing materials to regional needs

Key Attributes:

• Adaptability: Able to quickly pivot in response to changing market conditions and company priorities
• Team-Oriented: Works effectively in a team environment, collaborating with cross-functional departments
• Proactive: Takes initiative to identify opportunities and drive projects forward with minimal supervision
• Customer-Focused: Understands the needs and preferences of the regional customer base and tailors marketing strategies accordingly

Working Environment:

• This role will be remote, with occasional travel required for regional events or activations
• The Regional Marketing Specialist will work in a dynamic, team-oriented environment with opportunities for learning and growth

This Regional Marketing role offers the opportunity to gain hands-on experience in a fast-paced, high-impact area of the business, while contributing to the success of regional marketing initiatives.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement.