What are the responsibilities and job description for the Principal - Partner Marketing position at Rent-A-Center?
DescriptionPrincipal – Partner Marketing(Draper Utah In-Office)JOB PURPOSE : Collaborate with retail partner marketing teams and internal stakeholders to create and execute strategies to drive customer acquisition and repeat customers for key retail partners.ABOUT ACIMA / UPBOUNDUpbound Group, Inc. (effective February 27, 2023 : NASDAQ : UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center and Acima that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas.KEY RESPONSIBILITIES : Partner closely with key retail partner marketing teams to facilitate the acquisition of new customers, drive returning customers and develop revenue growth strategies.Act as the primary point of contact for key retail partners for marketing requests and initiatives, and act as liaison between retail partners and Upbound marketing team.Coordinate with Acima strategic account managers and Upbound paid media, CRM, in-store marketing and product teams to develop strategies to grow healthy lease volume.Develop creative briefs for campaigns and initiatives and provide feedback on creative concepts.Proactively monitor KPIs to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting.Manage marketing fund budget to optimize every dollar spent.Monitor competitive landscape and proactively identify new growth opportunities.JOB REQUIREMENTS : 6 years of experience in marketing; B2B2C and / or retail marketing experience preferred.Agency experience managing multiple accounts a plus.Proficiency in a broad range of marketing channels, e.g., email, paid social, paid search, programmatic, ecommerce.Must be comfortable presenting to senior-level executives.Ability to marry the goals and objectives of two organizations to drive mutual growth.Thrives working in a fast-paced environment, managing multiple shifting priorities.Detail oriented, creative problem solver with a strong track record in project management.Some travel required, estimated 5-10%.COMPENSATION / BENEFITSCompetitive compensation.Full health benefits - Medical / Dental / Vision.401(k) match, 6% / 3%.DTO (discretionary time off).Health savings account (HSA) with company contribution.College tuition reimbursement program (STEAM degrees).Free car charging.On-site gym and showers.Unlimited use of LinkedIn Learning.Acima / Upbound are equal opportunity employers committed to ensuring that all employment decisions are made on a non-discriminatory basis, and without regard to actual or perceived race.#J-18808-Ljbffr
