What are the responsibilities and job description for the Digital Marketing Specialist – Navigating the Rental Market position at Rental Buddy AI?
Hi! We are Rental Buddy, an innovative platform leveraging AI technology to enhance the rental experience. We are seeking a Remote Digital Marketing Specialist who can drive our strategic marketing efforts, helping us navigate the unique challenges of the rental market and grow our user base.
Responsibilities:- Market Strategy Development: Build and execute a comprehensive digital marketing strategy specifically tailored to the rental market, identifying key opportunities to expand our reach and enhance brand awareness.
- Market Research & Consumer Insights: Conduct market research to understand tenant and landlord behavior, competitor strategies, and emerging trends, ensuring our marketing efforts are highly targeted and effective.
- Growth and Engagement Campaigns: Develop and implement campaigns that attract high-quality users, focusing on lead generation, engagement, and retention within the rental ecosystem.
- Performance Optimization: Continuously analyze campaign performance data and metrics to adjust strategies for improved engagement, conversions, and overall campaign effectiveness.
- Content Strategy & Thought Leadership: Collaborate with the team to create content that showcases Rental Buddy’s expertise in the rental market, positioning the brand as a thought leader in AI-powered rental solutions.
- Ad Creation & Management: Design and manage compelling advertisements for platforms like Google, Facebook, and TikTok, ensuring alignment with our overall marketing strategy and branding.
- Bachelor’s degree or equivalent experience in marketing or a related field.
- Proven experience in developing and executing marketing strategies, ideally within the real estate or rental market.
- Strong ability to interpret data and optimize campaigns for peak performance.
- Familiarity with analytics tools to track and improve campaign success.
- Experience creating and managing ads across digital platforms like Google, Facebook, and TikTok.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously, while keeping strategic business goals in focus.
Compensation will be based on individual skills and experience, with opportunities for growth and a potential transition to a full-time role.
Application Process:- If you have a strategic mindset, a passion for digital marketing, and a strong understanding of the rental market, we want to hear from you! Please send your resume to contact@rentalbuddy.ai. Include examples of campaigns you've worked on and any relevant portfolio work. Use the subject line “Digital Marketing Specialist Application Your Name.”