What are the responsibilities and job description for the Associate Copywriter position at REP Fitness?
Job Description
Job Title: Associate Copywriter
Department: Creative and Brand
Reports To: Editor in Chief
FLSA Status: Exempt
Compensation Base Range: $60,000.00 - $75,000.00 Annually
Who We Are
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 180 fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized many times - as one of Inc. 5000's fastest-growing private companies; as Newsweek's Reader's Choice Best Exercise Equipment Brand; and as the most popular brand in the home gym market (with cost in mind) by Garage Gym Experiment. From Men's Health to Self.com, Garage Gym Reviews, and Men's Journal, REP's products are consistently named the best in their class. We also boast impressive partnerships, such as providing F45's functional racks worldwide. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.
Our Core Values
Think Like a Customer - We empathize with our customers; understand the "why" behind every decision we make.
Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday.
Positive Attitude - Be a glass half-full kind of person and remember to have fun.
Teamwork without Ego - We put the team above ourselves; we only win together.
Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it.
What's In It For You
Our commitment to quality and transparency applies not only to our products, but also to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We Offer An Exceptional Compensation Package That Includes
DAY ONE BENEFITS!
We're seeking a whip smart, fitness-obsessed writer to join REP's content team. You'll use the power of words to help introduce REP to the world-from writing product descriptions and marketing emails to video scripts and must-read features on our blog. The ideal person in this role has a creative heart and an organized mind. You love to dream big almost as much as making to-do lists. You've got a well of fitness knowledge that you love to share, and you always know what's trending. Attention to detail is your middle name and you're seeking a team of wordy weirdos where you can learn and grow.
ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Drives Results - Consistently achieving results, even under tough circumstances.
Communicates Effectively - developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
Nimble Learning - Actively learning through experimentation when tackling new problems when using both successes and failures as learning fodder.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 50 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
Job Title: Associate Copywriter
Department: Creative and Brand
Reports To: Editor in Chief
FLSA Status: Exempt
Compensation Base Range: $60,000.00 - $75,000.00 Annually
Who We Are
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 180 fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized many times - as one of Inc. 5000's fastest-growing private companies; as Newsweek's Reader's Choice Best Exercise Equipment Brand; and as the most popular brand in the home gym market (with cost in mind) by Garage Gym Experiment. From Men's Health to Self.com, Garage Gym Reviews, and Men's Journal, REP's products are consistently named the best in their class. We also boast impressive partnerships, such as providing F45's functional racks worldwide. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.
Our Core Values
Think Like a Customer - We empathize with our customers; understand the "why" behind every decision we make.
Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday.
Positive Attitude - Be a glass half-full kind of person and remember to have fun.
Teamwork without Ego - We put the team above ourselves; we only win together.
Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it.
What's In It For You
Our commitment to quality and transparency applies not only to our products, but also to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We Offer An Exceptional Compensation Package That Includes
DAY ONE BENEFITS!
- Medical, dental, vision insurance (Competitive Benefits packages Offered)
- Health Savings Account (HSA) with employer contributions
- Flexible Spending Account (FSA) options
- LTD/STD, Life and AD&D (100% premiums covered by REP)
- 401k and Roth options with employer match up to 4%
- Employee Assistance Program (EAP)
- 4 weeks of PTO accrued during your first year
- 48 hours of sick leave annually
- 7 paid company holidays with an additional floating holiday
- Paid parental leave starting day one
- Birthday - Paid day off
- Unique bonus structure that rewards exceptional individual performance, as well as company-wide performance
- Full access to employee gym
- Employee discount on REP equipment and apparel
- Daily snacks and drinks provided by REP (for on-site employees)
- Fitness-casual attire
- Company- and team-building events
- Professional growth and development within the organization
- Life-work balance
We're seeking a whip smart, fitness-obsessed writer to join REP's content team. You'll use the power of words to help introduce REP to the world-from writing product descriptions and marketing emails to video scripts and must-read features on our blog. The ideal person in this role has a creative heart and an organized mind. You love to dream big almost as much as making to-do lists. You've got a well of fitness knowledge that you love to share, and you always know what's trending. Attention to detail is your middle name and you're seeking a team of wordy weirdos where you can learn and grow.
ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.
- Writing: Write product page descriptions and marketing materials to support new product launches. Write articles for the blog as needed. Support brand campaigns and company initiatives with written content, video scripts, email copy, and more. Ensure all content is optimized for SEO and adheres to our brand voice.
- Editing: Edit 1-2 blog posts per week for quality, tone, accuracy, and SEO. Edit newsletters and social posts as needed.
- Updating: Make updates to existing blog content and product pages.
- Project Managing: Update internal documentation (such as our style guide and brand guidelines), manage our freelance pool, and help our team stay on top of projects by utilizing tools like Monday and Teams.
- Communicating: Work cross-functionally with ecommerce, creative, engineering, newsletter, and product teams on content packages. Coordinate video and photo shoots with creative teams.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to read and interpret documents, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to read and interpret medical studies, health journals/periodicals. Ability to speak effectively before groups of customers or employees of an organization.
- Exceptional writing skills. While this role involves editing, your writing chops are more important.
- Well versed in grammar, AP style, and Chicago Manual Style
- Fitness expertise. This role deals heavily with exercise content and fitness products, so you have to be in the know.
- SEO knowledge. We're looking for someone who understands EEAT and creating person-first keyword content.
- Experience with project management software, such as Monday, Asana, Notion, AirTable.
- Strong communication skills that keep people in the know. You are proactive, collaborative, and practice radical candor.
- A growth mindset that is ready to learn, pivot, and grow. We don't expect you to have all the answers. We want someone passionate about what we do who can take feedback, ask questions, and learn quickly.
- Detail-oriented with a commitment to our mission of delivering high-quality, best-in-class content to our consumers.
- Bachelor's degree (B. A.) from four-year college or university, ideally in Journalism, Marketing, or Communications; or one to three years of experience as a copywriter.
- Additional fitness knowledge or certifications like CPT, CSCS, BS in Kinesiology, etc., not required, but a major plus.
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Drives Results - Consistently achieving results, even under tough circumstances.
Communicates Effectively - developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
Nimble Learning - Actively learning through experimentation when tackling new problems when using both successes and failures as learning fodder.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 50 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
Salary : $60,000 - $75,000
