What are the responsibilities and job description for the Chief Marketing Officer position at Rep Fitness?
Job Description
Job Description
JOB DESCRIPTION
Job Title : Chief Marketing Officer
Department : Executive
Reports To : Co-CEOs / Founders
FLSA Status : Exempt
Compensation Base Range : $175,000 - $250,000 Annually
WHO WE ARE :
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200 fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.
OUR CORE VALUES :
Think Like a Customer - We empathize with our customers; understand the ' why' behind every decision we make
Progress not Perfection - We don't let perfect get in the way of good ; we are better today than we were yesterday
Positive Attitude - Be a glass half-full kind of person and remember to have fun
Teamwork without Ego - We put the team above ourselves; we only win together
Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it
WHAT'S IN IT FOR YOU :
Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We offer an exceptional compensation package which includes :
DAY ONE BENEFITS!
- Medical, Dental, Vision (Competitive Benefits Packages Available)
- Health Savings Account (HSA) with employer contributions
- Flexible Spending Account (FSA) options
- LTD / STD, Life and AD&D (100% premiums covered by REP)
- 401k and Roth options with employer match up to 4%
- Employee Assistance Program (EAP)
RECHARGE YOURSELF!
PUMPED-UP PERKS!
ABOUT THE ROLE :
We are searching for a seasoned, high-performing Chief Marketing Officer to lead our marketing team. Our goal is to be recognized, not just in our niche, as having some of the best brand marketing... but to be recognized as one of the best in the world. We are looking for someone who translates the overall marketing vision into integrated business plans, tactics, and deliverables. To do this, you'll need both a broad and in-depth understanding of current marketing strategies for worldwide e-commerce brands.
ESSENTIAL FUNCTIONS : include the following. Other duties may be assigned.
SUPERVISORY RESPONSIBILITIES :
You will lead, mentor, and grow a team of directors who have responsibilities that include e-commerce development, video media, social media, digital advertising, events, influencers / athletes, email marketing, SEO, product launches, creative media, blog / written content, brand partnerships, video series, AI / automation, Amazon and more. An understanding of how all of these play a role in growing a successful brand, being an expert in many of these areas, with a hunger and the time to become advanced in any areas needing more learning.
COMPUTER SKILLS :
TRAVEL REQUIREMENTS :
EDUCATION AND / OR EXPERIENCE :
CORE COMPETENCIES :
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Builds Effective Teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Drives Results - Consistently achieving results, even under tough circumstances.
Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.
Manages Conflict - Handling conflict situations effectively, with a minimum of noise.
Develops Talent - Developing people to meet both their career goals and the organization's goals.
PHYSICAL REQUIREMENTS :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and / or move up to 50 pounds and rarely lift and / or move up to 75 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
Salary : $175,000 - $250,000
