Product Manager I

JOB DESCRIPTION

Job Title: Product Manager I

Department: Product & Engineering

Reports To: Manager of Product

FLSA Status: Exempt

Compensation Base Range: $85,000 - $105,000 Annually

WHO WE ARE:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 180 fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized many times - as one of Inc. 5000's fastest-growing private companies; as Newsweek's Reader's Choice Best Exercise Equipment Brand; and as the most popular brand in the home gym market (with cost in mind) by Garage Gym Experiment. From Men's Health to Self.com, Garage Gym Reviews, and Men's Journal, REP's products are consistently named the best in their class. We also boast impressive partnerships, such as providing F45's functional racks worldwide. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.This is an onsite role and does require you to be in the office 5 days a week.

OUR CORE VALUES:

Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make

Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday

Positive Attitude - Be a glass half-full kind of person and remember to have fun

Teamwork without Ego - We put the team above ourselves; we only win together

Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it.

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

DAY ONE BENEFITS!

• Medical, Dental, Vision (Competitive Benefits Packages Offered)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

RECHARGE YOURSELF!

• 4 weeks of PTOaccruedduring your firstyear
• 48 hoursof sick leave annually
• 7 paid company holidays with anadditionalfloating holiday
• Paid Parental leave starting day 1
• Birthday- Paid day off

PUMPED-UP PERKS!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Companyand team buildingevents
• Professional growth and development within the organization
• LIFE-WORKbalance

ABOUT THE ROLE:

The Product Manager I plays a key role in executing REP's product strategy by driving the development, launch, and lifecycle management of products across multiple categories. They will support the Product Development Lifecycle from ideation through post-launch performance evaluation, ensuring seamless execution of the Product Roadmap while also aligning with REP's strategic goals.

In this role, the Product Manager I will identify market opportunities, define product requirements, and work closely with cross-functional teams-including engineering, marketing, and supply chain-to bring innovative products to market.

Success in this role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. As a key leader within the organization, they will help shape REP's product roadmap, guide cross-functional teams, and ensure REP continues to deliver best-in-class fitness equipment.

• All applicants will be required to submit a portfolio showcasing examples of their work for consideration.

ESSENTIAL FUNCTIONS: Focused on but not limited to:

• Product Expertise: Have a deep understanding of REP's products, industry trends, and customer needs to support informed decision-making.
• Product Strategy & Roadmap: Support the execution of the product strategy and roadmap across assigned categories, ensuring alignment with business objectives and customer needs.
• Market Research & Competitive Analysis: Identify industry leading products, conduct in-depth market research, analyze customer feedback, and monitor industry trends to identify opportunities for innovation and differentiation.
• Product Scope: Develop Market Requirements Documents (MRDs) that outline product specifications & requirements, competitive benchmarking, cost analysis, packaging, and key features.
• Product Definition: Clearly define "the why" behind each product and effectively communicate key features and benefits to marketing, creative, and sales teams to enable strong product launches.
• Cross-Functional Collaboration: Work closely with engineering, ecommerce, supply chain, marketing, and sales teams to successfully bring products to market.
• Project & Process Management: Collaborate with project managers to ensure key milestones are met from concept through launch.
• Customer Insights & Testing: Lead and scale product testing efforts, gathering feedback from internal and external user groups to refine designs.
• Product Lifecycle Management: Monitor post-launch product performance, drive improvements, and manage updates or end-of-life strategies based on customer insights and business objectives.
• Product Cost Analysis: Perform margin analysis on both new and existing SKUs and implement pricing, packaging, and product improvements to optimize profitability.
• KPI Reporting: Track and report key performance metrics, including new product revenue and other departmental goals.
• NPI Budgeting & Planning: Assist in developing an annual product roadmap with launch timelines and projected revenue for new products.
• Stakeholder Communication: Own key product meetings, including gate reviews, design reviews, marketing kickoffs, 30-day success reviews, and change control meetings, often involving senior leadership.
• Product Launch Support: Act as the primary point of contact for new product launches, ensuring smooth execution and internal alignment surrounding product pricing and initial order quantities.
• Post-Launch Analysis: Lead 30-day reviews to assess sales performance (forecast vs. reality), margin impact, competitor response, and customer feedback.

WHAT YOU WILL BRING/QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven ability to execute product strategy and manage product development efforts across multiple categories.
• Strong analytical mindset, capable of interpreting data, customer insights, and market trends to make informed product decisions.
• Confidence in making and defending product-level decisions, balancing customer needs, cost considerations, and delivery timelines
• Excellent communication and collaboration skills, with the ability to work effectively across engineering, supply chain, marketing, and sales teams.
• Ability to translate technical product details into clear, actionable insights for marketing and creative teams to enable strong messaging and product launch execution.
• Fundamental understanding of engineering, manufacturing, supply chain, and marketing processes to support product development and launch execution.
• Proactive problem-solving skills, with the ability to navigate difficult trade-offs, while always advocating for the best product.
• Desire to contribute to a culture of learning and growth, assisting in the development of product analysts and other team members.
• Interest in fitness with a passion for strength and conditioning equipment.

SUPERVISORY RESPONSIBILITIES:

• Assigns, trains, schedules or oversees work of others.
• You may be expected to work on your own projects while potentially having up to 2 Product Analyst direct reports.

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree (B. A.) from four-year college or university. Masters preferred.
• At least 3 years of related Product management experience in the fitness industry, consumer goods, or related industry.
• Product Management Certification is a plus.
• Experience managing end-to-end product development from ideation to launch, with a track record of delivering successful products.

CORE COMPETENCIES:

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Manages Ambiguity - Operating effectively, even when things are not certain, or the way forward is not clear.

Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Demonstrates Self-Awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

Ensures accountability - Holding self and others accountable to meet commitments.

Cultivates Innovation - Creating new and better ways for the organization to be successful.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 75 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.