Vice President of Marketing- Nutrition

JOB DESCRIPTIONJob Title : Vice President of Marketing- NutritionDepartment : NutritionReports To : CMOFLSA Status : Exempt Compensation Base Range : $200,000.00 - $225,000.00 Annually WHO WE ARE : REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000 square feet of office and distribution space in the USA and internationally. With a dedicated team of over 180 fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart. We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized many times - as one of Inc. 5000's fastest-growing private companies; as Newsweek's Reader's Choice Best Exercise Equipment Brand; and as the most popular brand in the home gym market (with cost in mind) by Garage Gym Experiment. From Men's Health to Self.com, Garage Gym Reviews, and Men's Journal, REP's products are . We also boast impressive partnerships, such as providing F45's functional racks worldwide. works out together, and we regularly invite fitness superstars to join us. We organize fun to test our limits - and the . At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.OUR CORE VALUES : Think Like a Customer - We empathize with our customers; understand the "why" behind every decision we make.Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday.Positive Attitude - Be a glass half-full kind of person and remember to have fun.Teamwork without Ego - We put the team above ourselves; we only win together.Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it.WHAT'S IN IT FOR YOU : Our commitment to quality and transparency applies not only to our products, but also to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.We offer an exceptional compensation package that includes : DAY ONE BENEFITS!Medical, dental, vision insurance (Competitive Benefits packages Offered) Health Savings Account (HSA) with employer contributions Flexible Spending Account (FSA) options LTD / STD, Life and AD&D (100% premiums covered by REP) 401k and Roth options with employer match up to 4% Employee Assistance Program (EAP) RECHARGE YOURSELF!5 weeks of PTO accrued during your first year 48 hours of sick leave annually 7 paid company holidays with an additional floating holiday Paid parental leave starting day one Birthday - Paid day off PUMPED-UP PERKS!Unique bonus structure that rewards exceptional individual performance, as well as company-wide performance Full access to employee gym Employee discount on REP equipment and apparel Daily snacks and drinks provided by REP (for on-site employees) Fitness-casual attire Company- and team-building events Professional growth and development within the organization Life-work balance ABOUT THE ROLE : The Vice President of Marketing for the Nutrition department is a dynamic role that combines creative vision with scientific knowledge, business strategy, and consumer insights to build a strong and credible brand in the health and wellness space. The ideal candidate plans and oversees an organization's marketing objectives, strategies, programs, and policies. They will translate the overall marketing vision into integrated business plans, tactics, and deliverables. They will assist with developing marketing goals, budgets, and strategies and ensure alignment with greater business goals. They will provide budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Not only will they delegate tasks internally and to agencies, but also execute creative assets and content.ESSENTIAL FUNCTIONS : include the following. Other duties may be assigned. Develop Marketing Strategies : Craft short- and long-term strategies for promoting nutrition-focused products, services, or campaigns.Set Objectives and KPIs : Establish measurable goals and key performance indicators (KPIs) related to sales, brand awareness, customer engagement, and market penetration.Cross-Department Collaboration : Work with product development, sales, regulatory, and other departments to align marketing strategies with business goals.Define Brand Identity : Create and maintain a strong brand that emphasizes trust, health, and nutritional value.Market Differentiation : Develop unique selling propositions (USPs) and differentiate products in the crowded nutrition and wellness space.Monitor Industry Trends : Stay up to date on the latest nutrition science, consumer behavior, and competitor activity to keep the brand relevant.Create Educational Content : Develop content that educates consumers on the benefits of nutrition, such as blogs, social media posts, videos, and infographics.Ensure Scientific Accuracy : Ensure all marketing materials reflect accurate, research-backed information about nutrition, adhering to regulations.Influencer and Thought Leader Partnerships : Build relationships with nutrition experts, dietitians, fitness professionals, and health influencers to promote products.Media Relations : Develop relationships with journalists, health publications, and nutrition-related media outlets to increase brand visibility and credibility.Partnerships with Healthcare Professionals : Build partnerships with healthcare providers, dietitians, and nutritionists to endorse products.SUPERVISORY RESPONSIBILITIES : There will be no direct reports for this role to start. WHAT YOU WILL BRING : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and / or boards of directors.Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Ability to calculate figures and amounts, such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.COMPUTER SKILLS : Advance skill in Microsoft Suite, Illustrator, and PowerPoint.Advance skills in Excel or Google Sheets for customer segmentation, budgeting, and tracking performance metrics for health-related campaigns.Knowledge of nutrition-specific content creation tools like Canva or Adobe Photoshop for creating visually appealing infographics, recipe cards, and educational posts about nutrition.Understanding influencer marketing tools (e.g., Grin, AspireIQ) for collaborating with health influencers or nutrition experts to promote products.Basic understanding of nutrition science to craft campaigns that are accurate and resonate with health-conscious audiences. Staying updated on nutritional trends (e.g., plant-based diets, keto, supplements, etc.) and the latest health research to build credibility and relevance in marketing.EDUCATION AND / OR EXPERIENCE : Bachelor's degree (B. A.) from four-year college or university; 12 years related experience and / or training; or equivalent combination of education and experience.CORE COMPETENCIES : Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Resourcefulness - Securing and deploying resources effectively and efficiently.Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.Communicates Effectively - developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Drives Results - Consistently achieving results, even under tough circumstances. Cultivates Innovation - Creating new and better ways for the organization to be successful. Strategic Mindset - Seeing ahead to the future possibilities and translating them into breakthrough strategies.Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.PHYSICAL REQUIREMENTS : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and / or move up to 20 pounds and rarely lift and / or move up to 50 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.

Salary : $200,000 - $225,000