Growth Marketing Lead

Business & Role Overview:

RepRally is a VC-backed, technology startup based in New York City. At RepRally, we’re building the ecosystem for wholesale commerce. RepRally unites brands, sales reps, and retailers into one platform. Our company is scaling exponentially, and we’re hiring key personnel across our commercial teams. While we intentionally keep a low profile, our nimble team consists of elite talent supported by leading venture capital firms including Greylock Partners, Infinity Ventures, and Indicator Ventures.

We're seeking a Growth Marketing Lead who thrives in a fast-paced, scrappy startup environment and is eager to combine data, creativity, and automation to unlock growth. You’ll work cross-functionally with Product, Sales, and Engineering to identify opportunities, test and refine strategies, and ultimately own the performance of our outbound marketing efforts. As our Growth Marketing Lead, you’ll play a foundational role in scaling our platform by building the engine that drives store acquisition, reorders, and upsells across the marketplace.

This role is fully on-site in our Manhattan HQ.

Key Responsibilities:

• Establish and manage outbound marketing channels, campaigns, and automations to existing stores to drive faster reorder rates and increase upsells
• Generate outbound marketing channels, campaigns, and automations to new stores to drive market penetration for our existing reps
• Utilize SQL and Python to query customer segments, build dashboards, and drive A/B testing and campaigns for new store acquisition, retention, and reactivation
• Own the strategy and execution for email, SMS, and other outbound campaigns with a strong focus on personalization and lifecycle marketing
• Design and implement scalable systems for campaign tracking, attribution, and performance reporting
• Partner closely with Product and Sales to align messaging and channel strategy with product roadmap and rep activity
• Constantly test new tools, channels, and tactics to uncover growth levers across the marketplace ecosystem
• Develop playbooks and processes that can be scaled as the team grows

Qualifications:

• 7 years of experience in growth marketing, lifecycle marketing, or a related performance marketing role, ideally in a marketplace or B2B2C startup
• Strong technical skills: experience with SQL, Python, and marketing automation platforms
• Track record of building and scaling outbound marketing programs that drive measurable results
• Analytical mindset with the ability to run A/B tests and interpret data to inform decisions
• Excellent written communication skills and attention to detail—you're as comfortable writing copy as you are building automations
• Comfortable working in ambiguity and iterating quickly in a startup environment
• Bonus: experience working with or marketing to retail stores, sales reps, or similar audiences

Company Benefits:

• Healthcare: We pay 99% of your medical, dental, and vision coverage.
• Unlimited Paid Time Off.
• Equity: You'll be contributing to the team's success, so you deserve a share in it. Every employee on our team gets an equity allocation.