Head of Market Expansion

Company Overview:

RepRally is a VC-backed, technology startup based in New York City. At RepRally, we’re building the ecosystem for wholesale commerce. RepRally unites brands, sales reps, and retailers into one platform. Our company is scaling exponentially, and we’re hiring key personnel across our commercial teams. While we intentionally keep a low profile, our nimble team consists of elite talent supported by leading venture capital firms including Greylock Partners, Infinity Ventures, and Indicator Ventures.

Role Overview:

We’re looking for a passionate and entrepreneurial Head of Market Expansion to lead the growth of new markets, building them from the ground up. In this hands-on, go-to-market (GTM) role, you’ll be at the forefront of activating local engagement, forming key relationships, and driving adoption of RepRally’s marketplace.

This role is responsible for driving results across all aspects of the marketplace, with a focus that’s 80% commercial efforts and 20% operational execution, translating high-level strategy into on-the-ground success. Your achievements in this role will contribute to developing a scalable and repeatable market expansion playbook, laying the groundwork for RepRally’s global growth.

This role involves significant travel, including living in a new market for up to 3 months (with room and board covered) to establish operations. When not in-market, you’ll be based in our NYC headquarters.

Key Responsibilities:

• Design and execute hyper-localized GTM strategies to activate each market, including grassroots marketing, partnerships, and events.
• Explore and develop partnerships with local businesses to amplify market presence and drive lead generation.
• Understand the unique cultural and economic nuances of each market to tailor engagement strategies.
• Own the entire sales funnel, from prospecting to closing, with a focus on securing high-value partnerships.
• Recruit and manage sales representatives to amplify sales efforts and establish local credibility.
• Deliver on aggressive sales targets while continuously improving pipeline management and conversion strategies.
• Implement referral programs and loyalty incentives to encourage word-of-mouth growth and repeat business.
• Work closely with New York Headquarters to ensure a seamless onboarding process for new accounts.
• Identify operational bottlenecks or gaps in market readiness and propose scalable solutions.
• Serve as the "boots on the ground" expert, providing feedback to HQ on product, marketing, and operational needs unique to each market.
• Collaborate with marketing to produce locally relevant content, events, and campaigns to drive awareness and adoption.
• Partner with the product team to share market-specific insights and advocate for features that improve the user experience.
• Develop and implement KPIs for market success, tracking performance across acquisition, engagement, and retention.
• Analyze market data to refine strategies and optimize resource allocation.
• Build and present regular progress reports, outlining successes, challenges, and actionable next steps.
• Conduct competitor analysis and benchmarking to stay ahead in rapidly evolving markets.

Qualifications:

• 10 years in GTM launches, outside sales, partnerships, or account executive roles at growth-stage startups or consumer marketplaces.
• Thrives on autonomy, ownership, and the challenge of building something new.
• Demonstrates an ability to quickly adapt to new environments and understand local market dynamics.
• Skilled in establishing trust and rapport with a diverse range of stakeholders.
• Strong ability to interpret data and use it to inform decisions and strategies.
• Excels in ambiguous situations, finding creative solutions to unexpected challenges.
• Proven track record of building, managing, and mentoring teams to deliver high-impact results.
• Willing and excited to relocate temporarily to new markets and immerse yourself fully in the community.

Company Benefits:

• Healthcare: We pay 99% of your medical, dental, and vision coverage
• Paid Time Off: Our Paid Time Off policy has no annual limit
• Equity: You'll be contributing to the team's success, so you deserve a share in it. Every employee on our team gets a meaningful equity allocation