What are the responsibilities and job description for the Email Marketing Manager position at Republican National Committee?
The Republican National Committee is seeking an Email Marketing Manager to join the Digital team. The ideal candidate has 1-2 years of email experience and an interest in fundraising, current events and trends, and politics. Additionally, the ideal candidate is interested in being a part of a team, collaborating with others, and long-term projects for the email and digital efforts of the RNC. Applicants should demonstrate an interest in developing technical, digital skills. Our ideal candidate is hardworking, driven, detail-oriented and has the ability to multitask. This is an in-person position based in Washington DC.
Job Responsibilities:
- Provide direct support to the Digital Marketing Director and Deputy Digital Marketing Director.
- Monitor the progress of the Email Team and ensure they are meeting their objectives and goals.
- Track email performance and analyze data to optimize deliverability and maximize email list growth.
- Manage and maintain the email program using Salesforce Marketing Cloud platform and other Email Sending Platforms.
- Mock emails within Marketing Cloud and other Email Sending Platforms.
- Undertake various long-term projects to support fundraising and political digital teams.
- Monitor and stay up to date on industry trends, best practices, and emerging technologies in email marketing and digital fundraising.
- Analyze data to gain valuable insights and identify areas for improvement.
- Propose and implement tactics to optimize email marketing effectiveness.
- Segment email lists based on various criteria, including past engagement behavior.
- Coordinate with external vendors, such as email service providers.
Job Qualifications:
- BA/BS Degree.
- Experience with Microsoft Office Suite.
- Excellent written, verbal and interpersonal skills.
- Ability to work in team environment.
- Detail oriented with the ability to multitask, adapt to quick changes and prioritize effectively.
- 1-2 years of email experience using a professional ESP
- Knowledge of Salesforce is a plus
