Public Relations Specialist

Job Title: Public Relations Assistant

Work hours: 40h per week.

Location- : Hybrid (2-3x a week)

Updated JD from attachment

GENERAL FUNCTION

The Public Relations Assistant is responsible for coordinating the day-to-day activities of the US-based Public Relations team, providing critical administrative PR support across the company’s eyewear, retail and pure player portfolio.

This role assists with the creation of PR presentations and recaps and reports, implementation of PR strategies, tracking and analyzing those strategies’ results, organic and paid influencer programs and product seedings, paid editorial/media partnerships, PR events, product, shipments and other logistics coordination, invoice submission and budget and administrative management.

This role is hybrid and based in New York City and reports to the Americas PR Managers, with dotted lines to the other members of the PR team whom the role secondarily supports.

ROLES & RESPONSIBILITIES:

• Reconciling and processing invoices and finance process and supporting in budget management
• Support on product management and inventory, shipping and logistics management
• Schedule meetings and ensures that all preparations are made prior to the meeting time in addition to capturing meeting notes
• Support in planning, execution and recapping of all PR and influencer activities
• Create, compile and/or review detailed Excel and PowerPoint documents
• Coordinate communication between internal team and external partners
• Assist in developing and implementing brand-specific PR plans and activities in local markets
• Ensure accuracy of press and social results tracking, utilizing DMR and Companion platforms
• Support in PR asset development, when necessary (if not provided by global), including press releases, media alerts, talking points and presentations.
• Assist in achieving excellent results through editorial press, social/influencer programs and paid editorial/media opportunities
• Support on general administrative support of PR activations and team as needed
• Liaise with external agency partners in North America and LATAM to equip them with all necessary PR assets (press releases, photos/videos, samples/seeding products), PR/influencer strategies, shipping documents as well as collect results/recaps from those agencies/markets and create comprehensive recaps for the global team

BASIC QUALIFICATIONS

• Bachelor’s degree in public relations, Marketing, Media, Communications or Business
• Excellent written, verbal and interpersonal communication skills
• Previous in-house or agency PR experience fashion/accessories
• Excellent verbal and written communication skills and ability to work independently with minimal supervision as well as part of a team
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• High degree of flexibility, adaptability, optimism, and solution-oriented mindset
• Outstanding logistics, project-management and follow-up skills
• Existing knowledge of and desire to learn more about the PR, media and influencer landscapes
• Excellent verbal and written communication skills and ability to work independently with minimal supervision as well as part of a team
• Excellent organizational skills and attention to detail
• Enjoys working with and supporting others
• Highly organized, self-starter, strong initiative
• Ability to work on multiple projects and prioritize workload

PLUS:

• Experience working with DMR, CreatorIQ or other press/social coverage tracking platforms
• Experience with Influencer Marketing

Job Type: Contract

Pay: $18.00 - $20.00 per hour

Expected hours: 40 per week

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Salary : $18 - $20