What are the responsibilities and job description for the Digital Content Manager position at reSAWN TIMBER co.?
Company Overview
At reSAWN TIMBER co., we pride ourselves on being a leading provider of high-quality wood products for architectural and design applications.
We strive to deliver innovative, sustainable, and aesthetically pleasing wood solutions to architects, designers, and builders.
Job Description
The Marketing Associate will be responsible for supporting our marketing initiatives, managing digital content, and assisting in developing strategies to increase brand awareness and lead generation.
Key Responsibilities:
- Develop and execute marketing campaigns, including digital, email, and social media strategies.
- Manage and create content for social media platforms (Instagram, LinkedIn) ensuring consistent branding and messaging.
- Monitor social media trends and engagement, providing insights and recommendations for growth.
- Update and optimize website content for SEO.
- Assist in developing marketing materials, presentations, and sales collateral.
- Coordinate and execute email marketing campaigns.
- Track and analyze marketing performance metrics to assess campaign effectiveness.
- Collaborate with the sales team to align marketing efforts with business objectives.
Requirements
- Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
- 5 years of experience in a marketing role, preferably in the architecture, design, or building materials industry.
- Strong understanding of digital marketing, social media, and email marketing.
- Hands-on experience in Adobe Creative Suite, Canva, or similar design tools.
- Skillful in Photoshop and product photo editing a plus.
- Experience with website content management and SEO best practices.
- Excellent writing and communication skills.
