What are the responsibilities and job description for the SEM Manager position at Research & Diagnostic Systems, Inc.?
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Pay Range:
$87,600.00 - $144,000.00We are looking for a digital marketer who specializes in and is passionate about Paid Search (SEM) to join the Global Digital Marketing Team at Bio-Techne.
This role will lead the planning, launching, and optimizing of SEM campaigns across businesses and brands and manage and support various SEM projects simultaneously. You are proactive, analytical and data-driven with a strong interest in technical SEM and automation. You love to apply your project management skills, you are comfortable adapting to new processes, tools, and search industry shifts, and you enjoy making connections and collaborating with diverse teams across the organization.
A day in the life:
- Lead strategic channel projects and ad-hoc requests simultaneously
- Collaborate with digital marketing team members to create, implement, measure, and optimize SEM campaigns, aligned with business goals
- Build and maintain strong relationships, and communicate regularly with business partners and leadership to develop an up-to-date and in-depth understanding of business strategy and goals
- Leverage data to advance SEM strategies, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimization opportunities to ensure the highest possible return on marketing spend
- Tie back performance to actions and determine next steps to positively impact results
- Keep a pulse on performance trends and strategize solutions to counteract unexpected behavior
- Be responsible for SEM budget pacing
- Make SEM budget recommendations and partner with the business to drive efficiency relative to business goals and KPIs
- Support testing, evaluating and implementing new strategies and technologies, as well as influencing the wider corporate marketing organization to embrace and deploy emerging digital marketing tactics and technologies at scale
- Partner closely with other members of the digital marketing team to drive cohesive online channel strategies
- Lead digital marketing roadmap items and be an active member of various project teams evolving around strategic digital marketing projects
- Regularly deliver reports and insights on campaign performance to stakeholders and leadership
- Provide project status updates to your partners and set expectations on timelines, communicate accomplishments, and mitigate risks
- Keep up to date with industry updates to brainstorm with other team members on long-term channel strategy
Keys to Success:
Education
- Bachelor’s Degree
Experience
- 5 years enterprise-level SEM account management experience involving multi-million-dollar advertising budgets
- Proven experience in B2C and B2B customer-focused digital marketing and eCommerce, and an expert-level understanding of paid search and respective channel tools (e.g. Google Ads, Bing Ads or other paid search engines, Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
- Consistent track record of crafting and optimizing campaigns to constantly improve results
- Experience with organic search and SEO tools (e.g. Moz, SEMRush, Conductor) preferred
- Experience with backlog management tools (e.g. WorkFront, Jira) preferred
Knowledge, Skills, Abilities
- Expert-level understanding of SEM standard optimizations front- and backend
- Interpersonal effectiveness and rapport-building
- Excellent presentation, verbal and written communication skills with the ability to present to stakeholders and all levels of leadership
- Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g DOMO, Power BI, Tableau)
- Standout colleague with a positive demeanor
- Exceptional attention to detail and a commitment to flawless execution
- Ability to work both independently and in a team environment
- Strong time management, organizational, planning and prioritization skills
Why Join Bio-Techne:
We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne is an E-Verify Employer in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.
Salary : $87,600 - $144,000
