Social Media Marketing Specialist

At Resell CNC, we're on a mission to keep America Strong by helping manufacturers stay competitive and profitable through buying and selling manufacturing equipment. If you're passionate about social media, love connecting with people online, and want to be part of a dynamic team committed to making a difference, then we want you on board!

Position Overview: As a Social Media Specialist, you will be responsible for creating and managing compelling social media content that amplifies our brand presence, drives engagement, and fosters meaningful connections with our audience. You’ll work across platforms like Facebook, Instagram, LinkedIn, and Twitter, building and executing social strategies to promote our services, increase follower engagement, and generate leads. Your creativity and ability to stay on top of trends will be key in helping Resell CNC maintain a competitive edge in the digital landscape.

You’ll play a critical role in shaping our social media voice and strategy, while tracking the performance of campaigns to ensure we’re reaching our goals. This position requires a strong understanding of social media platforms, branding principles, and analytics, paired with a passion for storytelling, community building, and continuous learning.

Responsibilities:

• Develop and Execute Social Media Strategies – Create, schedule, and manage posts across social platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and others to boost engagement and build brand awareness.

• Create Engaging Content – Craft compelling, on-brand content including posts, stories, videos, and graphics that speak to our audience and promote lead generation.

• Community Management – Monitor and engage with our online communities by responding to comments, messages, and inquiries in a timely, professional manner.

• Track and Report Social Performance – Use analytics tools to track engagement, reach, and growth metrics, providing actionable insights to optimize performance.

• Collaborate with Cross-Functional Teams – Work with sales, marketing, and creative teams to ensure cohesive social media campaigns that align with broader company initiatives.

• Stay Updated with Social Trends – Continuously research and stay informed about emerging social media trends, tools, and strategies to keep our content fresh and engaging.

• Influencer and Partnership Outreach – Identify and engage with potential influencers and partners to amplify our reach and strengthen our brand presence.

• Conduct Social Media Audits – Regularly assess our social media accounts, making recommendations for improvements and new opportunities.

Requirements:

• Proven Experience in Social Media Management – Minimum 2 years of hands-on experience managing social media platforms and developing social strategies.

• Strong Writing and Visual Content Skills – Ability to write compelling social media copy and create visually appealing graphics using tools like Canva, Photoshop, or similar.

• Familiarity with Social Media Analytics – Working knowledge of social media analytics tools (e.g., Facebook Insights, Instagram Analytics, Hootsuite) to track and report on performance.

• Excellent Communication and Collaboration Skills – Ability to communicate effectively with internal teams and external partners.

• Passion for Social Media Trends – A keen interest in social media trends, digital marketing, and staying ahead of the curve.

Perks and Benefits:

• Competitive compensation with performance-based incentives.

• Medical Insurance, Dental Insurance, and Vision Insurance, Paid Maternity Leave, 401(k) Match.

• Opportunities for career growth and advancement within the company.

• Fun and dynamic work environment with a supportive team culture.

If you’re a social media enthusiast with a passion for creating meaningful connections online, we’d love to hear from you! Apply now to join Resell CNC’s mission to keep America’s manufacturers strong!