What are the responsibilities and job description for the Account Director, B2B Marketing position at Resolute Digital, a Weber Shandwick Company?
Account Director – B2B Marketing, Digital
The D.C. office of Weber Shandwick is seeking an enthusiastic, driven digital strategist to join our high-energy, high-performance team.
The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a solid digital marketing background that includes ideating digital content, analyzing results, and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient nurture journeys and concepting content production.
If that is you, let’s talk!
What we’re looking for :
Experience in integrated digital marketing strategy and execution
Ability to build fully integrated marketing strategies for major campaigns, product launches, and digital assets for the world’s biggest brands
Experience in conducting research of various types such as market landscape, persona, competitor, and content research
A solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agency
Experience in the development of project plans, calendars, and workflow processes
Strong client management and counsel skills
Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning, and PR
Strong understanding of digital analytics, measurement, and performance-driven insights
Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance, or higher education, etc.) or relevant growth / performance marketing experience
Background in demand gen, lead gen, sales enablement, ABM, and email marketing
Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
The Essentials :
Thinking : Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity are a must.
Communication : Speak, write and edit succinctly and compellingly.
Storytelling : Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
Management : Meet deadlines, put out fires, and multi-task. Work fast and work well.
Interpersonal : Collaborate well and play nice, whether it’s in a team, with other teams or independently.
Passion : Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.
Technical : Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM), and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
Detail-Oriented : Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
Spark : Understand what sets you apart.
Growth : Recognizing where you can grow and being open to learning opportunities.
Additional Responsibilities :
Be the lead strategist for digital clients
Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
Provide client counsel while serving as a strategic driver for client meetings and presentations
Expand the digital deliverables and offerings for our team
Assist in the development and implementation of paid, owned, and earned programs
Efficiently manage client and team resources and deliverables around major campaigns and projects
Write content briefs and develop project timelines
Manage multiple projects at various stages simultaneously while managing budgets and staffing around programs and campaigns
Have excellent organization and time management skills
Have very strong written and verbal communication skills
Be able and eager to quickly learn new systems, tools, approaches, and platforms
Effectively manage client and team expectations around timelines, work, and deliverables
Basic Qualifications :
6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies
2 years management experience leading small groups and projects
Bachelor’s Degree
Strong experience with both large-scale and start-up business environments preferred
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