Vice President, Social & Influencer Strategy

Weber Shandwick seeks a critical thinker who is proficient in social media data and can advise on timely and strategic decisions for our clients’ social strategy. They must be able to gather insights from data and ask tough questions to help inform earned social activity. The VP Social Influencer & Strategy Lead will work closely with the other reporting leads that manage an infrastructure of data across traditional news media and survey research.

Key responsibilities

• Be an SME on listening tools, oversee organic social reporting and produce it.
• Recommends earned social engagement, content strategies, media outreach opportunities and content creator outreach based on social media insights.
• Produce benchmarking reports across social channels and activations.
• Research content creator opportunities based on demographics, event type, and social channels, and collaborates with the Creator Lead on recommendations for outreach.
• Presents data in an engaging way to internal stakeholders to help inform a strong earned social strategy.
• Ensure our social reporting tools are best-in-class and stay up to date on social reporting capabilities in the marketplace.
• Takes ownership of the quality of social data and evolving its use in reporting.
• Collaborates with social analysts in other departments at global automaker.

Essential Qualifications :

Preferred Qualifications :

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :

California / Washing Salary range : $131,000 – $170,000

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

J-18808-Ljbffr

Salary : $131,000 - $170,000