Director, Growth Marketing

About the company

ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape - without ever leaving town. If you're moved to contribute to our vision, we'd love your help.

Our growing team of innovative tech and hospitality experts has partnered with over 1,800 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We've connected over 3 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh off a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.

About the role

Reporting to the VP of Marketing, you'll lead our performance function, leveraging a 7-figure media budget, and managing a small internal team plus agency partners. We're looking for someone hungry to unlock new channels and growth loops who can build and execute on our performance strategy but is not afraid to get into the weeds. We're in the early innings of our performance marketing strategy and this role has the opportunity for tons of professional growth and a growing mandate as the function scales. You'll be building off an incredible foundation - millions of existing customers, a phenomenal product market fit, strong organic growth, healthy CACs, and best-in-class NPS. Let's do this!

We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from $150,000 - $175,000 per year, plus equity, commensurate with experience.

What you'll do

• Directly responsible for the success of performance marketing at ResortPass
• Act as key lieutenant for VP of Marketing on all things growth related
• Oversee and own the strategy, management and execution of Resortpass' seven digit paid media budget across paid digital channels including Paid Social, Search, Display, Affiliate, and new channels we want to test (like TV, Audio, Reddit and more..)
• Manage our small internal team and agency and contract resources that support the performance marketing program
• Build an effective Affiliate program from the ground up
• Own our SEO program to scale Organic Traffic, including guiding our SEO agency and quarterbacking SEO initiatives through the org. Ensure Paid and Organic Search strategies work hand in hand.
• Scope and execute new channel tests to unlock new growth opportunities (ie TikTok, TV, etc).
• Own the performance creative strategy, including process, resourcing, briefing and measurement.
• Manage the testing framework and feedback loop for the brand and design teams to continuously iterate on creative assets
• Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation by market
• Collaborate with CRM team and product to develop highly converting full-funnel experiences, including lead-gen and landing page testing
• Run weekly and monthly growth and performance conversations and recaps
• Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels, oversee campaign reporting (including in-depth analytics of LTV, CPA, ROI, and incrementality)
• Be the key point person with Analytics and Product to develop tooling, automation, measurement methodologies and optimize landing experiences to improve paid efficiency

Your experience

We encourage candidates to apply even if they don't have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn't quite right, we want to meet you!

Benefits

Salary : $150,000 - $175,000