Marketing Manager

Job description

Marketing and Events Manager

Position Level - Full Time

Job Description

Overview

Develop company marketing strategy that creates brand awareness as well as lead generation for multiple businesses under the ReSource company umbrella

• ReSource Point of Sale – (Primary Business and will require 80% of the candidate’s time and focus)
• ReSource 360
• ReSource Sports

Responsibilities

• Manage updates to website as well as social media
• Manage relationship with key web development and marketing partners which will include understanding company initiatives and direction, weekly meetings, driving projects to completion and analyzing the value of the spend with each of these vendors.
• Develop a plan for utilization of our offshore offices for work that can be brought in house as a cost savings effort
• Develop relationships with our distribution and manufacturer partners and leverage their programs as well as available Marketing Development Funds (MDFs)
• Utilize either the company’s ERP (preferred) or a 3rd party application to organize email campaigns
• Create content for these campaigns
• Maintain target lists so appropriate content is sent
• Measure and report on the return of investment of the various methods utilized
• Work with Sales teams on brand initiatives and new business development

Manage and keep current company collateral

• Customer specific “One-sheets” PPT Presentations
• Co-branded marketing material
• Customer specific “One-sheets”
• Logo Updates
• Coordinate printing of material

Manage Company events

• Trade Shows
• Conventions
• Company Gatherings
• Annual Leader’s Club trip

Customer Holiday Gifting

• Messaging
• Organization of ordering and shipping

Internal Workplace Ambassador

• Plan small company events and activities to encourage positive energy and team building in the workplace
• New Employee announcements
• Manage the design and procurement of company branded promotional items.
• Hats, clothing, accessories and other promotional items for customers and employees

Candidate should have the following skills:

• Strong communication
• Experience in a marketing leadership role
• Ability to work independently and make decisions
• Creative eye
• Attention to detail
• Experience with marketing analytics and reporting

Compensation

· $60K - $75K based on qualifications and experience

· 15 days of PTO

· 401K

· Healthcare 

• ***Email Resume Directly to mendres@resourcepos.com