Salesforce Market Cloud Architect

Job Description

Implement Salesforce Marketing Cloud (Engagement, Mobile Studio, Ad Studio, Account Engagement, Personalization, Journey Builder, Data Cloud) and it's related products for our CX, Marketing, and transactional messaging

Leads estimations and delivery plans for strategic Salesforce Marketing Cloud alongside a trusted Salesforce Partner

Design and build technical architecture artifacts to support the implementation plan for SFMC, including but not limited to integration diagrams, solution architecture diagrams, system interaction diagrams, etc.

Drive significant improvements in CX and Marketing communication effective through improved design, journey management, personalization, and integrated Salesforce experiences

Implement the product strategy, roadmaps, and capabilities for digital marketing experiences and communications.

Provide technical guidance and leadership to the SFMC delivery team and internal marketing stakeholders

Validate key functionalities, capabilities, and integrations with developers to ensure Accuracy and Effectiveness

Collaborate with cross-functional teams to ensure successful project delivery and optimization of marketing initiatives

Experience in developing Data Cloud Architecture and Data Model Setup

Familiarity with guidance on data transformation utilizing SF Data Cloud Tools

Partner and deliver on data ingestion and integrations in batch as well as API based integration

Provide guidance on continued calculated insights, formula field setup, segment creation and activation SFMC Development

Expertise in programming languages in SFMC: AMPScript, HTML, CSS, SSJS and/or JavaScript, SQL, and Query Studio

Familiar with Web Service integration languages (REST/SOAP)

Experience with Salesforce CRM, including Sales, Service, and Experience Cloud

Experience in implementing automated solutions utilizing marketing cloud server-side javascript

Extensive experience with Marketing Cloud Studios & Builders, including Email Studio, Journey Builder, Content Builder, and Others

Hands on knowledge with Salesforce, including implementing declarative and programmatic functions

Hands on experience with data sources, APIs, and integration tools to ensure seamless data flow and accurate data management within the Salesforce data cloud ecosystem

Detailed understanding of the development of modules within Salesforce & SFMC and how those modules tie into a broader unified customer profile

Experience with data management and governance best practices including privacy and consent Stakeholder Management

Develop strong partnerships with Marketing Leadership, Technology Leadership, Product Management, and Salesforce engineers to ensure the SFMC always meets and exceeds the business needs

Oversee, Optimize, and manage Salesforce Marketing Cloud (Account Engagement, Engagement, Personalization, Data Cloud) products utilized by Leasing, Marketing, Communications, CX, Property Ops

Engage other Tech, Marketing, and Data platform teams in a continuous feedback loop

Maintain collaborative relationships with the Technology and Data teams

Manage delivery related communications with stakeholders, project managers, enablement, business and IT management, and end users

Qualifications:

At least 5 years of experience in Salesforce Marketing Cloud implementation, configuration, and data migrations

Experience implementing at least 1 Data cloud project end to end

Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders

Strong leadership skills, with the ability to lead and mentor a team of SFMC developers

Strong organizational skills, can break complex topics into simple actionable messages

Sales Cloud, Service Cloud, Data Cloud, and Experience Cloud certifications are preferred

Marketing Cloud certifications are required.

Persuasive communication skills, cross-team collaboration, open and honest feedback, and interaction.

Able to work independently and transparently manage time and priorities.

A strong desire to continuously learn new skills inside and outside the Salesforce ecosystem.

Ability to fluidly code-switch between communication styles and vocabularies as context and audience dictates

Proven record of accomplishment of managing and motivating teams on the Salesforce Platform

Exceptional attention to detail

Travel is required up to 25%

Education Requirements

Salesforce Marketing Cloud Certifications Required

Education Preferred:

Certified Systems Architect Preferred

Salesforce Application Architect Preferred

Salesforce Sales, Service, and experience Cloud consultant preferred